Product Marketing Associate

Stord•Atlanta, GA

About The Position

Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. Stord is rapidly growing and is on track to double our revenue in the next 18 months. By combining comprehensive commerce-enablement technology with high-volume fulfillment services, Stord provides brands a platform to compete with retail giants, managing over $10 billion of commerce annually. The Product Marketing Associate is a key contributor to Stord's product marketing function and the internal owner of Stord's branded swag store. This role reports to the Product Marketing Manager within the broader Marketing team, focusing on sales enablement, competitive intelligence, and product launch execution. The position also involves the day-to-day management of Stord's internal swag store. This is a junior to mid-level individual contributor role for someone who is eager to learn, highly organized, and excited about working at the intersection of product, marketing, and sales. The ideal candidate is intellectually curious, a strong writer, takes ownership, and thrives in a fast-paced, ever-changing environment, adapting quickly to shifting priorities and evolving responsibilities. The role involves close collaboration with the Product Marketing Manager, Head of Brand, Sales team, and cross-functional partners to ensure Stord's product story is clear, compelling, and consistently delivered.

Requirements

2+ years of experience in product marketing, content marketing, sales enablement, or a related marketing function; B2B SaaS or tech-enabled services background preferred
Strong writing skills: you can translate complex ideas into clear, concise, compelling language across formats
Highly organized with strong project management instincts; you can manage multiple workstreams simultaneously and keep things moving without losing detail
Intellectually curious with a genuine interest in understanding products, buyers, and markets deeply
Comfortable working cross-functionally with Sales, Product, and Brand teams and building strong working relationships across the organization
Ownership Mentality: Treats every deliverable as a reflection of the brand; takes responsibility for quality and follows through on commitments
Curiosity: Approaches every project as an opportunity to learn; asks questions, absorbs feedback, and continuously improves
Collaboration: Works well with others across functions; communicates clearly, follows through on commitments, and builds trust through consistency
Adaptability: Comfortable in a fast-moving environment where priorities shift; adjusts quickly without losing momentum or quality
5+ years of relevant marketing experience
Exposure to or direct experience with product marketing — you understand what GTM means and why sales enablement matters
Strong writing portfolio or samples preferred; ability to demonstrate clear, compelling B2B copywriting is a significant plus

Nice To Haves

Familiarity with sales enablement tools, CMS platforms, or project management tools a plus
Prior experience with e-commerce platforms, branded merchandise, or swag store management

Responsibilities

Own the day-to-day management of Stord's internal branded swag store, partnering with the Brand and Design team on product selection, creative, and quarterly drops
Manage vendor and fulfillment relationships to ensure inventory is accurate, orders are processed efficiently, and the store runs smoothly
Plan and execute quarterly swag drops, coordinating with Brand on product curation and design and with internal stakeholders on distribution and promotion
Monitor Shopify store performance and inventory levels and bring forward recommendations on product mix, pricing, and process improvements
Maintain and organize the sales enablement repository — keeping materials current, tagged, and easy to find
Maintain Stord's sales enablement library, keeping materials current, organized, and easy to access
Build and maintain battle cards and competitive comparison frameworks
Partner with the Sales team to understand their needs and ensure they have the materials and messaging they need to win in the field
Support onboarding of new Sales team members with product knowledge resources and training materials
Own Stord's competitive intelligence program: monitor competitor positioning, product updates, pricing, and market activity on an ongoing basis
Develop and maintain competitive battle cards and comparison frameworks that give the Sales team a clear, accurate picture of how Stord wins in competitive situations
Surface competitive insights to the Product Marketing Manager and broader team on a regular cadence
Track industry trends, analyst coverage, and market developments relevant to Stord's positioning
Support the execution of product and feature launches, including coordinating cross-functional launch activities across Marketing, Sales, and Product
Help develop launch materials including project briefs, internal announcements, customer communications, and external-facing content
Assist with go-to-market planning, maintain launch tracker, develop workback timelines, and ensure launch timelines and deliverables stay on track
Capture and document launch learnings to improve the GTM process over time
Create and maintain intake and project briefs to kick off asset production for each launch
Adapt core messaging and materials for specific personas, industries, or verticals
Ensure messaging consistency across sales materials, website copy, content, and campaign assets
Assist with buyer persona development and customer research that keeps Stord's positioning grounded in real customer insight
Help translate complex product capabilities into clear, compelling language that resonates with DTC founders, ecommerce operators, and supply chain leaders