Product Marketing Associate Director - Hybrid

Wolters Kluwer•Houston, TX

7h•Hybrid

About The Position

In this high-impact role, apply and grow both your strategic and tactical capabilities to exceed marketing, sales, and revenue goals. You will drive positioning, marketing plans, and revenue growth for our corporate tax products and services. You will craft messaging and positioning that bridges market and buyer understanding with product strategy and commercial execution. You will develop innovative marketing programs that drive demand, spearhead outbound activities that expand market share, and serve as a market specialist - equipping sales teams and partners with tools to win. Finally, you will champion our products through compelling content internally and externally. The impact you will own : Market and customer research: Lead research to deepen understanding of markets, segments, buyer personas, competitors, and partners. Translate insights into action. GTM strategy and plan: Collaborate with Product Management on defining and contributing to GTM, as well as own the execution of the deliverables including the marketing plan, KPIs, and key themes; iterate as needed. Validate pipeline phasing and drive segment and industry plays. Commercial excellence: Align cross-functional teams on priorities, plays, and messaging. Ensure GTM performance with differentiation and competitive insights. Positioning and messaging: Develop differentiated positioning and value narratives. Create impactful content and “big rock” assets for campaigns, events, and presentations. Content: Collaborate on content strategies and execution; recommend website changes to enhance experience, discoverability, and conversions. Product launches: Plan, execute, and manage launches through cross-functional orchestration. Drive clear communication and enablement for adoption. Buyer journey alignment: Map and align tools and programs to the buyer journey—from awareness through purchase and expansion. Sales enablement: Arm sellers and partners with pitch decks, briefs, data sheets, competitive profiles, and playbooks. Deliver training and serve as SME. Corporate tax focus: Inspire customers, sellers, and partners with category insight; highlight differentiators and identify growth opportunities. Success metrics : ICP pipeline % — Share of pipeline sourced within ICP ICP MQL → SQL conversion — Velocity and quality of marketing-sourced pipeline ICP win rate — Competitive performance and sales efficiency in ICP accounts Use Salesforce reporting to monitor and optimize KPIs, tying insights to tactical adjustments in segments, plays, channels, and content. Key success factors : Motivated by team success; elevate cross-functional outcomes Experienced in evaluating new use cases Outstanding communicator with storytelling skills Comfortable giving and receiving feedback; grow through wins and lessons Exhibit ownership and use data to optimize strategy Turn insights into action—quickly and measurably Entrepreneurial, resourceful, and creative; motivated by challenges Strong attention to detail; design-aware and copy-precise Passionate collaborator with proven ability to execute cross-functionally

Requirements

5+ years SaaS product marketing experience supporting complex enterprise sales
Track record leading product marketing strategy for multiple products and markets
3+ years hands-on development of marketing and sales tools including web content (executive summaries, presentations, articles, competitive profiles, playbooks, blogs, podcasts)
Great presentation skills; confident delivering to executives, customers, and partners
Working knowledge of: Salesforce (reporting, customer and deal insights) ZoomInfo (ICP enrichment, intent signals, TAM/SAM analysis) Sitecore (content updates, personalization, conversion optimization) Canva (rapid creation of collateral and campaign assets)
Motivated by team success; elevate cross-functional outcomes
Experienced in evaluating new use cases
Outstanding communicator with storytelling skills
Comfortable giving and receiving feedback; grow through wins and lessons
Exhibit ownership and use data to optimize strategy
Turn insights into action—quickly and measurably
Entrepreneurial, resourceful, and creative; motivated by challenges
Strong attention to detail; design-aware and copy-precise
Passionate collaborator with proven ability to execute cross-functionally
Requirement to be located within 50 miles of a Wolters Kluwer office (preferably ET or CT) and ability to go into the office a minimum of 8 days a month.

Nice To Haves

Knowledge of SEO and discoverability best practices

Responsibilities

Market and customer research: Lead research to deepen understanding of markets, segments, buyer personas, competitors, and partners. Translate insights into action.
GTM strategy and plan: Collaborate with Product Management on defining and contributing to GTM, as well as own the execution of the deliverables including the marketing plan, KPIs, and key themes; iterate as needed. Validate pipeline phasing and drive segment and industry plays.
Commercial excellence: Align cross-functional teams on priorities, plays, and messaging. Ensure GTM performance with differentiation and competitive insights.
Positioning and messaging: Develop differentiated positioning and value narratives. Create impactful content and “big rock” assets for campaigns, events, and presentations.
Content: Collaborate on content strategies and execution; recommend website changes to enhance experience, discoverability, and conversions.
Product launches: Plan, execute, and manage launches through cross-functional orchestration. Drive clear communication and enablement for adoption.
Buyer journey alignment: Map and align tools and programs to the buyer journey—from awareness through purchase and expansion.
Sales enablement: Arm sellers and partners with pitch decks, briefs, data sheets, competitive profiles, and playbooks. Deliver training and serve as SME.
Corporate tax focus: Inspire customers, sellers, and partners with category insight; highlight differentiators and identify growth opportunities.
Use Salesforce reporting to monitor and optimize KPIs, tying insights to tactical adjustments in segments, plays, channels, and content.