Product Managers #IN1176

Cummins • Columbus, IN

5h

About The Position

Manage key product line lifecycles by understanding and interpreting market and
industry trends. Lead the marketing initiatives for new product introduction and
existing product change introduction. Develop long-term product line strategy,
forecast, and the annual operating plan. Provide product line budget
requirements into the business unit AOP. Drive the development of product
introduction plans and develop all aspects of the product marketing mix to
ensure the successful launch of new products and throughout the subsequent
lifecycle. Present marketing approach for functional review and to the change
management review group, and drive pricing activity through the product
lifecycle. Ensure that the product branding strategy is implemented effectively,
and lead and support internal and external communications in relations to the
product range. Create Key Performance Indicators (KPIs) for strategic and
operational improvement. Protect intellectual property of the organization, and
work with legal counsel and engineering to assure asset protection. Utilize
specialized knowledge of market research capabilities to plan for and implement
an appropriate approach based on the understanding of the target market and
competitors. Define and adopt a specific stand relative to the competition with
the use of market research capabilities, and drive improvement of user
satisfaction and solve elevated user issues in relation to the product. Drive
management of the product lifecycle, and determine when products should be
deemed obsolete. Recommend marketing process changes that will improve Value
Package Introduction and Value Package Change Process. Manage profitability by
understanding relative contributions of the multiple products lines in the
business, and develop and execute a product management plan that maximizes
profitability of the business. Compile and maintain an account tracking
documents and interrogate profitability results, product costs, and advise
recommended actions. Deploy local processes to attain the most critical engine
market information required to develop specific products and product line plans
and perform highly complex Market Analysis. Create strategies to sell the
features and benefits of new products. Identify strategies to gather data to
increase sales and marketing opportunities.

Responsibilities

• Manage key product line lifecycles by understanding and interpreting market and industry trends.
• Lead the marketing initiatives for new product introduction and existing product change introduction.
• Develop long-term product line strategy, forecast, and the annual operating plan.
• Provide product line budget requirements into the business unit AOP.
• Drive the development of product introduction plans and develop all aspects of the product marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.
• Present marketing approach for functional review and to the change management review group, and drive pricing activity through the product lifecycle.
• Ensure that the product branding strategy is implemented effectively, and lead and support internal and external communications in relations to the product range.
• Create Key Performance Indicators (KPIs) for strategic and operational improvement.
• Protect intellectual property of the organization, and work with legal counsel and engineering to assure asset protection.
• Utilize specialized knowledge of market research capabilities to plan for and implement an appropriate approach based on the understanding of the target market and competitors.
• Define and adopt a specific stand relative to the competition with the use of market research capabilities, and drive improvement of user satisfaction and solve elevated user issues in relation to the product.
• Drive management of the product lifecycle, and determine when products should be deemed obsolete.
• Recommend marketing process changes that will improve Value Package Introduction and Value Package Change Process.
• Manage profitability by understanding relative contributions of the multiple products lines in the business, and develop and execute a product management plan that maximizes profitability of the business.
• Compile and maintain an account tracking documents and interrogate profitability results, product costs, and advise recommended actions.
• Deploy local processes to attain the most critical engine market information required to develop specific products and product line plans and perform highly complex Market Analysis.
• Create strategies to sell the features and benefits of new products.
• Identify strategies to gather data to increase sales and marketing opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed