Product Manager

About the position

The Product Manager will manage the Tru-D product portfolio. This individual will design and implement the upstream and downstream marketing strategy for Tru-D SmartUVC. The Product Manager will develop marketing plans that achieve revenue growth and financial goals for various customer segments over the short-term and long-term.

Responsibilities

• Design and implement marketing campaigns and tactical plans and provide sales rep support
• Represent the Voice of Customer in Product Development activities, ensuring customer requirements are adequately identified and validated
• Collaborate with the General Manager, Sales, Regional Sales Managers and Director of Customer Experience to develop key programs and product launches
• Work closely with Operations teams to ensure accurate forecasts based on customer activity
• Create training programs that build sales skills and work together with Field Trainers, Customer Experience team and the Clinical Team to launch training programs for services and products
• Assist with product implementations within customer accounts as needed
• Establish successful plan to support strategic goals in collaboration with Clinical and Sales and execute on well-defined and well-measured activities to achieve success
• Support the overall brand strategy for the Tru-D brand within PDI
• Analyze competitive situation, identify barriers to access, educational gaps and unmet needs in the market
• Develop and test early commercial concepts for positioning and messaging, branding and educational platform messaging
• Work cross-functionally to proactively monitor and communicate changes in healthcare policy and competitive landscape that have implications on relevant Category product line
• Be a role model for company core values and culture
• Establish strong commitment and accountability for all initiatives and programs
• Act as a leader within the company and create a culture of accountability, collaboration and urgency
• Build a team of strategic partners to execute tactical plan, ensuring partners meet contractual and budgetary requirements
• Work with Clinical, Sales and MarComm on publication planning and KOL development
• Lead Cross-Functional Launch and Project Teams that would include all aspects of bringing products/key initiatives to market including R&D, Sales Leadership, National Accounts, Operations, Customer Experience, Clinical, Legal, Regulatory, etc.

Requirements

• Minimum of a Bachelor's degree is required
• Minimum of 5-7 years in healthcare industry
• Minimum of 5 years of previous experience with product management, marketing, R&D, or sales in medical device industry preferred
• Prefer experience in both acute and non acute segments
• Proficiency in Word, Excel, Outlook, and PowerPoint and familiarity with salesforce.com
• Advanced communication and organizational skills

Nice-to-haves

• Prior experience with product marketing essential - knowledge and experience with upstream and downstream marketing critical
• Experience with Adobe Creative Cloud preferred

Benefits

• Medical, behavioral & prescription drug coverage
• Health Savings Account (HSA)
• Dental
• Vision
• 401(k) savings plan with company match and profit sharing
• Basic and supplemental Life and AD&D insurance
• Flexible Spending Accounts (FSAs)
• Short & long-term disability
• Employee Assistance Program (EAP)
• Health Advocacy Program
• Voluntary benefits such as: Legal services, critical illness, hospital indemnity, accident coverage, ID theft and fraud protection, pet insurance and employee discounts
• Paid time off programs including: sick & safe leave, vacation, company & floating holidays, paid parental leave, summer hours and flex place/flex time options