Product Manager

About the position

Enerpac is seeking a highly motivated, Strategic Growth Product Manager to drive portfolio expansion through product and technology partnerships to join our innovation function. Unlike a traditional product management role, this position is primarily focused on identifying new business opportunities through strategic alliances. As a Growth Product Manager, you will act as a business leader, identifying, evaluating, and securing partnerships that extend Enerpac's capabilities into new market spaces. You will leverage your product management expertise to assess market needs, define product strategy, drive product development, and ensure the successful commercialization of new solutions. You will work cross-functionally with engineering, marketing, sales, and external partners to bring innovative solutions to market. This is an impactful role that blends Product Management and Business Development, making it ideal for someone who thrives at the intersection of innovation, strategy, technology, and commercialization.

Responsibilities

• Identify unmet customer needs and emerging trends through Voice of Customer (VoC), market research, and competitor analysis.
• Define new product and technology adjacency opportunities that align with Enerpac's growth strategy.
• Scout, evaluate, and nurture external partnerships (e.g., technology providers, startups, OEMs) to drive new growth initiatives.
• Develop collaborative business models that leverage Enerpac's brand strength and market position.
• Work with legal, finance, and commercial teams to structure strategic deals that align with Enerpac's business goals.
• Translate market opportunities into a clear, prioritized roadmap focused on new growth areas, partnerships, and product extensions.
• Balance business impact, technical feasibility, and customer value in opportunity evaluation.
• Define product positioning and go-to-market strategy in collaboration with marketing, sales, and channel partners.
• Ensure seamless commercialization of new product initiatives by coordinating cross-functional efforts across marketing, engineering, sales, and operations.
• Drive early-stage business success after new product launches, ensuring market adoption and growth.
• Develop pricing strategies that maximize revenue and market penetration.
• Build and maintain relationships with key customers, industry experts, and internal stakeholders to ensure market alignment.
• Serve as the thought leader on industry trends and emerging technologies.
• Champion a customer-centric mindset to ensure the value proposition resonates with end-users.

Requirements

• Strategic Mindset - Ability to identify and execute growth opportunities through partnerships, new product adjacencies, and market insights.
• Product Management Expertise - Strong understanding of product development, market research, and commercialization in a B2B industrial or construction environment.
• Business Development & Deal Structuring - Experience working with external partners, negotiating agreements, and driving collaboration.
• Commercialization and Pricing Strategy - Understanding of non-traditional commercialization for 'innovation' that goes against typical approaches to market placement.
• Go-to-Market Execution - Proven track record of launching new products and solutions, aligning cross-functional teams, and delivering business impact.
• Data-Driven Decision Making - Strong analytical and quantitative skills, using market data and customer insights to prioritize initiatives.
• Excellent Communication & Influence - Ability to engage and align internal and external stakeholders, from C-suite executives to technical teams.

Nice-to-haves

• Front-End Innovation (FEI) Experience - At least 5 years of working in product management with experience in technology scouting.
• Entrepreneurship / 'Intrepreneurship' Experience - Worked in an environment that promoted the startup mindset, leveraging a 'get it done' attitude.
• Open Innovation & Partnership Experience - Background in brokering external collaborations, licensing agreements, or strategic alliances.
• Software Product Management - Experience managing digital solutions, IoT-enabled products, or industrial software applications.