Product Manager

Trend Capital Holdings, Inc.•Naples, FL

About The Position

As a Product Manager, you will play a creative role for our Power Fox Media division. You will be responsible for end-to-end processes and flows centering on conversion rate optimization (CRO). Tasks such as scriptwriting, designing, testing, analyzing, automating, and optimizing funnels will be the focus, aiming to continuously improve efficiency and performance. This position is ideal for those who thrive in fast-paced environments, enjoy owning processes from start to finish, and find satisfaction in discovering, developing, and managing optimizations. The right candidate brings success in performance marketing, initiative, and a highly competitive spirit, ready to take charge and drive our next steps forward.

Requirements

Bachelor’s degree preferred (Marketing, Economics, Statistics, Data Science, or related field).
5+ years experience in performance marketing.
Proven experience with CRO, funnel optimization, and experimentation.
Strong copywriting and creative strategy skills (VSLs, ads, landing pages, lifecycle).
Analytical mindset, comfortable using data to guide decisions and creative direction.
Ability to think end-to-end: message > experience > conversion.
Comfortable moving fast, testing often, and iterating quickly in performance environments.

Nice To Haves

Experience in startups, growth teams, or performance marketing organizations preferred.

Responsibilities

Own conversion rate optimization (CRO) across funnels, landing pages, and user journeys.
Lead end-to-end testing: ideation, build, launch, analysis, and iteration.
Write and optimize high-performing scripts and messaging, landing pages.
Design and build flows for marketing, sales (including automations).
Collaborate with tech, creative teams to turn ideas into scalable live systems.
Analyze performance data to identify bottlenecks and prioritize high-impact improvements.
Document learnings and build repeatable CRO + creative frameworks.