Product Manager

1-800 Contacts•Draper, UT

1d•Hybrid

About The Position

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come! We are seeking a Technical Product Manager, Marketing Systems to lead the strategy, roadmap, and optimization of our marketing technology ecosystem. This role will be pivotal in bridging the gap between marketing objectives and technical solutions—ensuring our platforms enable effective, scalable, and hyper-personalized marketing. You will collaborate closely with stakeholders across Marketing, IT, Analytics, and Engineering to deliver capabilities that enhance customer engagement, personalization, and automation.

Requirements

5+ years in product management, technical program management, or systems-focused roles.
Hands-on experience with MarTech platforms (e.g., Salesforce, Marketo, HubSpot, Adobe, CDPs, CRMs).
Familiarity with B2C marketing operations, demand generation, and campaign workflows.
Experience working in agile product development and cross-functional environments.
Understanding of data privacy and compliance standards (e.g., GDPR, CCPA).
Proven ability to influence without authority and manage competing stakeholder needs.
Experience presenting roadmaps and solution strategies to senior leadership.
Experience with tools such as JIRA, Confluence, Aha!, Asana, Lucidchart, Figma, and Miro.
Familiarity with agile methodologies, including sprint planning, grooming, retrospectives, and demos.

Nice To Haves

Familiarity with SQL and JSON (preferred but not required).

Responsibilities

Define and evolve the vision for the MarTech ecosystem, aligning with marketing and customer experience strategies.
Own the roadmap for marketing systems (CRM, CDP, CMS, and MarTech AI), prioritizing initiatives that drive business value.
Identify innovation opportunities to support personalization, automation, and data-driven marketing.
Gather and translate business requirements into detailed user stories and technical specifications.
Maintain and prioritize the MarTech product backlog to balance impact, feasibility, and strategy.
Communicate roadmap updates and progress transparently to stakeholders.
Serve as the liaison between marketing stakeholders and technical teams.
Facilitate alignment between systems administrators, engineers, vendors, and business users.
Partner with IT and data teams to ensure scalable, secure, and compliant solutions.
Drive adoption and maximize value from marketing platforms through enablement, documentation, and training.
Monitor system performance and user experience, identifying areas for optimization and ROI improvement.
Guide solution design by understanding platform architectures, APIs, data models, and integration patterns.
Collaborate on build vs. buy decisions and contribute to solution architecture and implementation planning.
Stay current on industry trends, emerging technologies, and MarTech best practices.