Product Manager
About The Position
We are seeking a highly motivated and strategic Downstream Product Manager to join our oral healthcare product development team. In this pivotal role, you will be responsible for managing our dental product portfolio and creating customer-facing messaging and campaigns that grow market share and revenue. You’ll work with our product development, marketing, and sales teams to create and launch products that meet unmet customer needs, satisfy our short-term and long-term strategic initiatives, and improve the oral healthcare of patients around the world. This role also monitors industry-related activities to help us develop differentiated product and service development solutions for dentists, the clinical team, practice owners, and patients. The ideal candidate has experience in managing several simultaneous projects and timelines, as well as experience in launching winning new products and brand messages.
Requirements
- Bachelor’s degree in marketing, Business, Engineering, or a related field.
- Proven track record of successfully launching and growing products.
- Strong understanding of the product lifecycle and go-to-market strategies.
- Experience with Product Information Management (PIM) and Digital Asset Management (DAM) Systems such as Salsify, Akeneo, Adobe AEM or similar.
- Exceptional written and verbal communication skills, with the ability to articulate complex concepts clearly and concisely.
- Strong understanding of how to manage and distribute product data and digital assets across multiple channels.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Self-starter with a proactive and results-oriented approach.
Responsibilities
- Spend time in the clinical and practice space with the oral healthcare team to define unmet customer needs, understand market trends, and the competitive landscape.
- Bring the voice-of-the-customer (VOC) back to VistaApex teammates so that products can be developed and improved in ways that meaningfully and impactfully deliver solutions that meet our strategic objectives.
- Create compelling features, benefits, proof sources, and messaging that helps our sales teams deliver market-leading solutions to dental offices.
- Complete essential technical and regulatory documentation as required.
- Conduct market research, competitive analysis, and customer interviews to identify market opportunities, understand customer pain points, and gather insights that inform product roadmap and marketing strategies.
- Ensure successful transition of new products into operational readiness, collaborating with our operations, supply chain, quality and regulatory teammates.
- Work with independent testing agencies, dental schools, and KOL’s to obtain feedback and data that can improve brand messaging.
- Develop and communicate new and innovative customer insights to the market.
- Serve as a product expert for the sales team, providing guidance and support.
- Monitor industry to understand technological innovations and changes, research, competitive product introductions, and other relevant trends.
Benefits
- Comprehensive Health Benefits – Medical, dental, and vision insurance
- Generous PTO and paid holidays
- 401(k) with Company Match
- Mental Health & Wellness Programs
- Team Culture – Regular team events and company gatherings
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
