Product Manager

BlueCross BlueShield of South Carolina•Columbia, SC

10d•Hybrid

About The Position

Develops a comprehensive strategy for assigned products, capabilities, and solutions. Leads implementation and ongoing collaboration with multi-functional teams and develops tools & initiatives to establish a sustainable, differentiated, brand-consistent market presence. Description Why should you join the BlueCross BlueShield of South Carolina family of companies? Other companies come and go, but we've been part of the national landscape for more than seven decades, with our roots firmly embedded in the South Carolina community. We are the largest insurance company in South Carolina … and much more. We are one of the nation's leading administrators of government contracts. We operate one of the most sophisticated data processing centers in the Southeast. We also have a diverse family of subsidiary companies, allowing us to build on various business strengths. We deliver outstanding service to our customers. If you are dedicated to the same philosophy, consider joining our team! Position Purpose: Develops a comprehensive strategy for assigned products, capabilities, and solutions. Leads implementation and ongoing collaboration with multi-functional teams and develops tools & initiatives to establish a sustainable, differentiated, brand-consistent market presence. Location: This role is located at 4101 Percival Road, Columbia, SC 29229. This role is a hybrid role, Monday - Friday 8am - 5pm.

Requirements

Bachelor's degree in job related field.
4 years job related work experience or Associate's and 2 years job related work experience.
Three (3) years of product experience (wellness, virtual care, transparency, etc).
Microsoft Office Suite

Responsibilities

Develops a product’s long-term vision and strategy to include a 3 to 5-year roadmap.
Works with Manager, subject matter experts and Lines of Businesses to develop and implement new products/capabilities/solutions that meet business objectives.
Conducts market research to monitor trends and efficacy of product suite.
Makes regular recommendations to management based on tracking and trends identified.
Analyze customer feedback and needs to drive solutions.
Creates approach to market product at all stages of product life, to include measurable performance metrics.
Directs marketing position and messaging appealing to market and supporting strategy.
Partners with Communications area to deliver messaging in creative and enhanced methods.
Manages product budget.
Plans and budgets/estimates resources needed.
Responsible for contracting, negotiation, service level agreements and additional duties as assigned.