Product Manager

Treace•Ponte Vedra Beach, FL

About The Position

As the Product Manager, you will own the strategic and tactical management of the company’s product portfolio, from concept to lifecycle management. This includes leading all upstream and downstream marketing initiatives and activities to meet and exceed financial, marketing, and corporate growth objectives. You will spearhead the development and commercialization of innovative products, work collaboratively across functional teams, and establish enduring relationships with key opinion leaders in the foot and ankle healthcare field. This role requires a forward-thinker who can effectively bridge strategic planning with tactical execution to deliver impactful results.

Requirements

Bachelor’s degree in Business, Marketing, Engineering, or related fields (MBA is highly desirable).
5+ years of experience in product management, preferably in the medical device or healthcare industry.
Demonstrated expertise in product launches, marketing strategies, and customer-driven product development.
Proficiency in market research and data analytics tools.
A proven ability to integrate strategic planning with tactical execution.
A strong capacity to interpret and act on market trends and customer needs.
Exceptional collaboration skills with the ability to manage cross-functional teams effectively.
Knowledge and experience in clinical marketing, preferably in the foot and ankle space or related healthcare sectors.
Analytical acuity to determine product success and support data-driven decision-making.

Responsibilities

Develops comprehensive plans for launching major new products.
Drives product commercialization strategies and execution.
Collaborates with R&D and surgeon designers for seamless product development.
Tracks and analyzes market trends to identify and validate new product opportunities.
Develops positioning strategies for new and existing products.
Conducts in-depth market research to ensure customer needs are met.
Analyzes product performance and recommends discontinuation where needed.
Works with R&D, Quality, Regulatory, Legal, Manufacturing, and Operations to define customer-centric product specifications.
Contributes to setting research and development priorities.
Organizes cross-functional product development meetings to ensure alignment.
Manages tradeshows, exhibits, and advertising efforts.
Collaborates with creative teams to produce marketing materials.
Provides field sales teams with training and marketing support to ensure product success.
Develops and maintains strong relationships with key physicians and opinion leaders.
Supports the planning and execution of medical education events to enhance product adoption.
Oversees and develops sales budgets for the product line (both short-term and long-term).
Monitors budget performance and ensures profitability through corrective measures as needed.