Product Manager, Innovation

Kohler Co. • Kohler, WI

41d • Onsite

About The Position

Are you ready to turn groundbreaking ideas into market-shaping realities? We’re looking for a dynamic and strategic Product Marketing Manager to join our Transformative Innovation Team—a group dedicated to redefining categories and creating new-to-world solutions. In this high-impact role, you’ll be the bridge between disruptive product concepts and market success, crafting strategies that position innovations for early validation and commercialization. You’ll combine deep consumer insights, bold business model thinking, and creative go-to-market strategies to bring visionary ideas to life.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA preferred.
• 5+ years of experience in product marketing, innovation strategy, or brand management; experience with disruptive or startup-style innovation desireable.
• Demonstrated experience developing go-to-market strategies for new products or categories.
• Strong skills in strategic thinking, storytelling, market analysis, and consumer insight synthesis.
• Proven ability to thrive in ambiguity and a fast-paced, experimental environment.
• Experience leading cross-functional teams and working with early-stage product development.
• Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Nice To Haves

• MBA preferred.
• experience with disruptive or startup-style innovation desireable.

Responsibilities

• Define target consumer segments, value propositions, and go-to-market strategies for disruptive product innovations.
• Develop and validate demand hypotheses through rapid consumer feedback loops and market experiments.
• Identify market white spaces and unmet needs to inform pipeline development and opportunity sizing.
• Craft compelling product narratives, positioning statements, and innovation roadmaps tailored for internal stakeholders, early customers, and partners.
• Build marketing tools and communication frameworks that enable internal alignment and external validation.
• Shape early-stage business cases, pricing models, and channel strategies – ROI modeling.
• Lead competitive landscaping and trend analysis for emerging categories and technologies.
• Partner with finance, R&D, and sales to align innovation efforts with commercial feasibility and scalability.
• Act as the marketing voice in cross-functional “tiger teams” for breakthrough delivery projects.
• Partner with brand, R&D, insights, design, and commercial teams to ensure innovation is anchored in consumer and market truths.
• Develop pre-commercial marketing plans, pilots, and launch tests for concepts nearing scale readiness.
• Inform future brand and customer acquisition strategies by gathering early market traction data.

Benefits

• We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period.
• We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees