Product Innovation Manager

NuLeaf Naturals•Sheridan, CO

4d•$80,000 - $95,000

About The Position

We are seeking a dynamic and creative Product Innovation Manager to lead our product innovation initiatives for two CBD brands in a Marketing Role. The successful candidate will play a pivotal role in driving product innovation, renovation, and the development of new product categories from ideation to commercialization. This position requires close collaboration with cross-functional teams, including Sales, Marketing, Operations, SEO, Purchasing, Production, Design, and Compliance, to bring innovative CBD products to market.

Requirements

Bachelor's degree in business, marketing, product management, or a related field; MBA or relevant postgraduate degree is a plus.
Proven experience in product innovation and development, preferably in the consumer packaged goods (CPG) industry or related sectors.
Strong understanding of the CBD market and regulatory landscape is highly desirable.
Project management skills, with the ability to lead cross-functional teams and manage complex projects.
Excellent communication and interpersonal skills to collaborate effectively with various departments.
Creative thinking and problem-solving abilities to drive innovation.
Analytical skills to assess market data, consumer insights, and project performance.
Self-motivated, results-driven, and adaptable to a fast-paced environment.
Experience with Shopify, Smartsheet, And Microsoft Office Suite preferred.

Responsibilities

Product Innovation Strategy:
Develop and execute a comprehensive product innovation strategy that aligns with the company's business objectives and market trends.
Identify and prioritize innovative product opportunities, including new product categories, improvements to existing products, and novel features.
Ideation and Concept Development:
Lead brainstorming sessions and idea generation workshops to foster a culture of innovation within the organization.
Work closely with cross-functional teams to transform ideas into well-defined product concepts.
Stage Gate Process:
Implement and manage a stage gate process for product development, from concept through to commercialization.
Ensure rigorous evaluation and testing of product concepts at each stage to mitigate risks and optimize resource allocation.
Cross-Functional Collaboration:
Collaborate with Sales and Marketing to understand market needs, consumer preferences, and competitive landscape.
Work with Operations, Purchasing, and Production to develop cost-effective production strategies.
Coordinate with Design and Compliance teams to ensure product aesthetics and regulatory compliance.
Project Management:
Lead cross-functional project teams, providing clear direction, timelines, and objectives.
Monitor project progress, identify potential roadblocks, and implement solutions to ensure project milestones are met.
Manage all R&D projects
Lead / present internal product development meeting and High Tide product development meeting.
Marketing: Market Research and Trends:
Stay informed about industry trends, consumer behavior, and emerging technologies related to CBD products.
Conduct market research and competitive analysis to identify opportunities for innovation.
Build case for new products using data, market trends, and industry news
Create Competitive Set Analysis on all product launches.
Marketing: Product Listing
Create and manage all product listings in Woo/Shopify including product descriptions.
Write and distribute USPs and talking points for new.
Request and manage product images, assets and copy
Write/Review/edit new and current product descriptions
Calculate and get approval on new product pricing
Manage GS1 accounts (UPC codes)
Marketing: Other
Monthly Marketing Email/Asset Calendar Updates with Daily review /approval of marketing emails
Manage Packaging Artwork Requests, and all image requests.
Maintain Product Launch Timelines and communicate with all parties for successful launches.
Find / manage manufacturing partners for all new projects
Lead / present internal product development meeting and High Tide product development meeting.