Product Manager - Immunoassay
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About The Position
The Product Manager for Immunoassays at Revvity will play a pivotal role in driving growth objectives for BioLegend's ELISA, Multiplex, and related Immunoassay products. This position is responsible for leading all aspects of product marketing for the Immunoassay business, which includes informing corporate strategies and guiding the product portfolio. The Product Manager will direct product marketing strategies, contribute to the development of marketing collateral, and collect customer feedback to assist product development teams in creating new products and solutions. Additionally, the role involves monitoring sales performance of the associated product lines and ensuring alignment with market needs. The Product Manager will participate in identifying and evaluating new technologies, analyze market and customer segment trends, and gather competitive intelligence. Collaboration with marketing and sales teams is essential for the successful launch of new products, as well as implementing effective marketing strategies. This includes developing sales enablement tools, web pages, email campaigns, literature, and promotional materials. The role may require some travel for conferences and customer visits, estimated at up to 25%. Essential functions of the position include supporting new product launches, reviewing and updating documentation, and providing customer support as needed. The Product Manager will work closely with Corporate Marketing to devise and implement marketing strategies while creating associated marketing materials. Collaboration with FAS teams is also crucial for developing customer-facing training and education presentations, which may involve delivering commercial and technical seminars. The role requires analyzing competitors to ensure competitive strategies and product development pipelines are in place for both new and existing products. The Product Manager will utilize scientific skills to assist with customer inquiries, provide technical information, and coordinate internal investigations of potential non-conforming products. Other responsibilities may arise as needed, contributing to the overall knowledge and success of the company.
