Product Manager III

Aston Carter•New York, NY

7d•$70 - $74•Remote

About The Position

We are dedicated to driving measurable outcomes for brands, businesses, agencies, advertising software companies, and publishers through innovative ad solutions. Our solutions leverage insights to attract and engage audiences across their daily journeys, helping businesses build brand awareness and increase product sales.

Requirements

10 years of professional non-internship marketing experience.
Experience using data and metrics to drive improvements.
Experience communicating results to leadership.
Experience building, executing, and scaling cross-functional marketing programs.
Experience driving direction and alignment with cross-functional teams.

Nice To Haves

Experience working cross-functionally across marketing, product management, analytics, UX, and research.
6 years of product or program management, product marketing, business development, or technology experience.
Experience in Streaming TV Tech.

Responsibilities

Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction.
Partner with Product Managers to align customer research priorities with product roadmap development.
Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs.
Drive evidence-based decision making through customer insights and market intelligence.
Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio.
Create compelling marketing collateral including sales materials, case studies, blog posts, product videos, and web content.
Lead the development of product positioning, messaging, and strategic narrative.
Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs.
Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams.
Drive stakeholder alignment through regular engagement and clear communication of product vision.
Support effective Alpha/Beta testing programs and gather post-launch customer feedback.
Guide the prioritization and development of case studies and research initiatives.