Product Manager III, Website - AI Capabilities

WEX Inc.•Portland, ME

67d•$94,000 - $125,000•Remote

About The Position

As we lean into our mission to "simplify the business of running a business", WEX is seeking an AI Product Manager to lead the creation and ongoing evolution of an AI-forward website. This role will focus on making our digital presence "AI-ready": ensuring that our content is structured for machine readability, our brand is reinforced with credible trust signals, and our online reputation is resilient in a landscape where analysts, journalists, and competitors actively use generative AI to probe and interpret us.

Requirements

4+ years of experience in product management, growth, or related digital roles - and experience with AI, content strategy, or SEO is a strong plus.
Undergraduate degree required, advanced degree is a plus.
Understanding of generative AI and LLMs - including how they index, interpret, and reproduce web content. Experienced in structured data, SEO schema, and content pipeline management, with a deep grasp of digital trust mechanics such as social proof, third-party validation, and credibility signals that reinforce brand authority.
Brings an analytical mindset with experience monitoring brand presence and reputation across digital platforms, using data-driven insights to inform strategy and strengthen digital performance.
Proven ability to lead end-to-end product discovery and own outcomes for a defined product or feature set, with strong proficiency in using data to inform decisions and measure impact.
Adept at navigating complex data ecosystems and marketing technologies, anticipating integration challenges and driving scalable, connected customer experience solutions. An excellent cross-functional collaborator, skilled at building alignment across technical teams, business partners, and senior executives to deliver cohesive, high-impact outcomes.
Strong communicator and storyteller, able to influence cross-functional teams and senior stakeholders through clarity, collaboration, and data-driven insights. Skilled at translating complex concepts and empowering non-technical stakeholders to make informed decisions and build shared understanding across the organization.

Responsibilities

Content Readiness & Structure:
Define standards for content architecture, metadata, and schema markup to ensure AI systems can accurately ingest and reproduce our content.
Partner with content, design, and engineering teams to build structured data pipelines and AI-optimized site elements.
Trust Signals & Validation:
Identify, source, and showcase third-party validations (certifications, reviews, case studies, media mentions, partnerships).
Curate and distribute trust symbols across web properties to reinforce credibility in both human and AI outputs.
Continuous AI Audit & Reputation Monitoring:
Continuously test how our brand is represented by AI models (ChatGPT, Gemini, Claude, Perplexity, etc.).
Proactively identify vulnerabilities, misinformation, or gaps in AI representation, and lead mitigation strategies.
Work with comms, marketing, and legal teams to strengthen narrative control in an AI-driven landscape.
Cross-Functional Leadership:
Collaborate with marketing, content, engineering, and leadership teams to align the website with broader AI-forward strategy.
Translate complex AI concepts into business impact and actionable product roadmaps.