Product Manager I, Google Ads, Omni-Channel and Connected TV

Google • Mountain View, CA

9d • $138,000 - $198,000

About The Position

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.

In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

As the Product Manager for Google Display Ads (GDA) Local, Omni-channel and Connected TV, you will shape and develop our strategy for two of our most critical growth and innovation pillars. You will lead cross-functional efforts to reignite GDA’s presence in the local advertising market, turning Display into a core growth engine for omni-channel advertisers.

In this role, you will drive large scale impact across highly visible investment areas spanning performance marketing, identity, and premium video inventory. You will be partnering with teams across Google Product Areas and working with some of our product managers, engineers, and cross-functional team members in UX, Legal, Sales, and Marketing. You will have close partnership with several Ads teams at Google, making the ability to influence, advocate, and collaborate key to your success.

Users come first at Google. Nowhere is this more important than on our Advertising and Commerce team: we believe that ads and commercial information can be highly useful to our users if that information is relevant to what our users wish to find or do. Advertisers worldwide use Google Ads to promote their products; publishers use AdSense to serve relevant ads on their website; and business around the world use our products (like Google Shopping, and Google Wallet) to support their online businesses and bring users into their offline stores. We are constantly innovating to deliver the most effective advertising and commerce opportunities of tomorrow.

Requirements

• Bachelor's degree or equivalent practical experience.
• 3 years of experience in product management or related technical roles.
• 1 year of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc).
• Experience working on advertising solution product offerings.

Nice To Haves

• Master's or other advanced degree in a technical field.
• Experience in data analytics, SQL, and building dashboards.
• Experience bridging identity and measurement gaps in privacy-first environments.
• Experience working on connected TV, streaming video, or other modern advertising products.
• Experience with Performance Max, Demand Gen, other Google Advertising products, or similar cross-channel automated advertising products.
• Excellent verbal and written communication, organization, and prioritization skills.

Responsibilities

• Shape the product goal for Google Display Ads within the Local and Omni-channel verticals, defining strategies to unlock massive unspent budget opportunities (e.g., in Performance Max) and drive the recovery of the Local-Only business.
• Lead all Google Display Ads initiatives related to Connected TV (CTV) targeting and measurement, defining durable, user-centric strategies for reaching audiences.
• Execute on short and long-term product goal to bridge identity and measurement gaps that are critical to proving value in Local and omni-channel campaigns, transforming Display into channel of choice for omni-channel advertisers.
• Partner with sales, UX and GTM to regularly evaluate customer sentiment and needs; run advertiser/partner tests to evaluate product fit and build industry confidence as needed.
• Steer the work of several Product Managers within our team and across Apps, Video and Display (AViD).

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level