Product Manager, Endobariatric Patient and Referral Marketing

bostonscientificMarlborough, MA
1d$95,100 - $180,700Hybrid

About The Position

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role: The Product Manager, Endobariatric Patient and Referral marketing, will own the strategy for engaging patients and referral physicians. This role is essential to our strategy as >90% of patients self-refer. You will be expected to work closely with the broader product marketing team, the field marketing manager, the digital marketing team and the sales force to execute on the initiatives that you develop. We are looking for an experienced marketing leader that is excited to build new capabilities within Endoscopy and BSC, is able to operate independently, and is willing to take calculated risks. Work Mode: At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Requirements

  • Bachelor’s degree
  • At least 5 years of professional experience in med device, healthcare, CPG or other consumer centric industry
  • Excellent communication, collaboration and interpersonal skills
  • Ability to influence and manage multiple stakeholders, programs and changing priorities
  • Thrives in white space
  • Embraces entrepreneurial spirit mindset, balanced with understanding the broader needs of the business
  • Demonstrated leadership experience
  • Travel up to 30%

Responsibilities

  • Developing the wholistic strategy to drive patient and referral awareness of Endura Weight Loss Solutions
  • Planning and executing marketing programs across a variety of channels to drive awareness and increase adoption of the therapy
  • Plan a robust patient education strategy
  • Collaboratively select which referrals to target and operationalize the referral education strategy
  • Further develop relationships with patient advocacy societies and partners on appropriate activities
  • Select and develop relationships with referral societies and operationalize partnership
  • Continuously adapt and refine the strategy to be market relevant and scalable
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