Product Manager, Digital Experience

JG Wentworth•Chesterbrook, PA

49d•Hybrid

About The Position

JG Wentworth is transforming from a single-product legacy brand into a multi-solution financial platform that empowers everyday Americans to take control of their financial future. We're seeking a Product Manager, Digital Experience to lead the development, optimization, and performance of our digital experiences across the entire customer journey - from awareness and lead generation to onboarding and ongoing engagement. This role will partner closely with product line General Managers, technology leadership, data science and UX/design teams to deliver best-in-class digital experiences that drive measurable business outcomes: improved conversion rates, increased lifetime value, and higher customer satisfaction.

Requirements

5+ years of product management or digital experience optimization in fintech, financial services, or a high-growth digital consumer business.
Strong analytical background: ability to define KPIs, structure A/B tests, and draw insights from large datasets.
Proven ability to translate complex technical or analytical findings into clear business recommendations.
Deep understanding of UX principles and customer journey mapping; experience working closely with design teams.
Experience using voice of customer data to design a digital experience
Experience collaborating with cross-functional teams including engineering, analytics, marketing, and compliance.
Excellent communication and stakeholder management skills, with a track record of influencing senior leaders.
Passion for improving financial health and delivering digital experiences that empower customers.

Nice To Haves

Experience with conversion rate optimization (CRO), marketing technology (e.g., Segment, Braze, Optimizely), and digital analytics tools (GA4, Looker, Heap, Amplitude).
Familiarity with regulated financial products and compliance-driven environments.
Demonstrated success leading through influence, without direct authority, building engagement, and partnering across organizations at the highest level, including engineering and design teams
History of supporting decisions through business analysis and date, while supporting a balance with intuition and creativity
Experience with conceptualizing complex interrelated applications and system platforms, as well as the ability to communicate those systems to non-technical team members and business partners

Responsibilities

Develop a cohesive digital experience roadmap that aligns with JG Wentworth's multi-product strategy (Debt Relief, Structured Settlements, Home Equity, and future offerings).
Translate business goals and user needs into clear product strategies, hypotheses, and success metrics.
Define and track key performance indicators (KPIs) across funnel stages: acquisition, conversion, engagement, and retention.
Continuously monitor competitive benchmarks and evolving customer expectations to inform optimization priorities.
Collaborate with engineering teams to facilitate execution of ideas.
Collaborate with analytics teams to design test-and-learn frameworks, ensuring experiments are statistically valid and actionable.
Manage and prioritize a product backlog based on business impact and user value, balancing short-term conversion wins with long-term brand experience.
Partner with UX and Engineering to design, test, and deliver high-impact digital features and optimizations (e.g., lead flows, prequalification journeys, dashboards, calculators, and cross-sell experiences).
Own the full lifecycle of initiatives - from problem discovery and requirements definition to post-launch analytics and continuous improvement.
Define clear hypotheses and target KPIs for A/B and multivariate testing; interpret test results and translate them into actionable insights.
Regularly review metrics and proactively seek out new and improved date/mechanisms for visibility, ensuring your programs stays aligned with organization goals
Collaborate with marketing, compliance, and operations stakeholders to ensure consistent customer experience across all digital touchpoints.
Communicate product decisions, trade-offs, and learnings in a clear, data-driven way to both technical and non-technical audiences.
Build strong, collaborative relationships with General Managers and cross-functional partners to align on product goals and prioritization.
Advocate for customer-centric, data-informed decision making across the organization.
Foster a culture of experimentation, continuous learning, and agile execution within the product team.
Represent digital experience performance in senior leadership reviews and cross-functional planning sessions.