Product Manager, Decision

CarGurus • Boston, MA

4h • Hybrid

About The Position

CarGurus is looking for a Product Manager, Decision to join our Consumer Product team. The Decision team owns a critical experience on the CarGurus marketplace—helping shoppers decide which car to buy and enabling them to confidently connect with dealers.
In this role, you’ll focus on optimizing the end-to-end journey from listing or paid marketing entry point through lead submission, working closely with stakeholders across Marketing, Brand, Design, Engineering, Analytics, and Attribution. You’ll help evolve existing experiences and build new ones that increase conversion, improve decision confidence, and unlock future growth—while also contributing to broader innovation efforts, including GenAI-powered decision support and new ways for shoppers and dealers to connect.
This role is ideal for a growth-minded product manager who thrives at the intersection of product, marketing, and experimentation, and who enjoys owning highly visible, high-impact surfaces with clear success metrics.

Requirements

• 3+ years of product management experience, ideally in consumer-facing, marketplace, e-commerce, or growth-oriented environments
• Demonstrated success owning and improving core funnel or conversion experiences with clear KPIs, ideally on high-traffic consumer surfaces with direct revenue or conversion ownership
• Experience working in a growth or optimization-focused PM role, including experimentation, funnel analysis, and iterative delivery
• Strong cross-functional collaboration skills, with deep experience partnering outside of Product and Engineering, especially with Marketing, Performance Marketing, Brand, or Attribution teams
• Familiarity with marketing technology, performance marketing concepts, or acquisition funnels (e.g., paid search/social, landing pages, attribution, conversion measurement)
• Exposure to GenAI-powered consumer experiences, decision support tools, or personalization systems
• Analytical rigor: comfort defining metrics, digging into data, and using insights to inform prioritization and tradeoff decisions
• Excellent written and verbal communication skills, with the ability to align diverse stakeholders around a shared roadmap and outcomes
• A strong user mindset paired with business acumen—you care deeply about shopper trust and measurable impact
• A bias toward action, curiosity, and continuous learning (plus a sense of humor)

Responsibilities

• Own the product vision, strategy, and roadmap for core decision and conversion experiences, including high-intent listing and landing surfaces
• Optimize the shopper journey from acquisition to lead submission, partnering closely with Marketing and Performance teams to improve conversion efficiency and user value
• Lead experimentation and iteration across high-traffic surfaces, using A/B and multivariate testing, behavioral data, and funnel analysis to drive measurable gains in lead volume and quality
• Partner cross-functionally with Engineering, Design, Analytics, Marketing, Brand, and Attribution to launch features that balance shopper trust, brand integrity, and performance outcomes
• Identify and prioritize growth opportunities across surfaces, channels, and entry points, including paid marketing traffic and SEM-driven landings
• Contribute to innovation initiatives on the Decision team, including exploring how GenAI can enhance vehicle understanding, comparison, and shopper-dealer connections
• Act as a strong advocate for the shopper, translating user needs, research, and data insights into clear product requirements and compelling narratives
• Clearly define success metrics, track performance, and communicate results and learnings to stakeholders and leadership

Benefits

• We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us.
• Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways.
• A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being.
• Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed