Product Manager - Dealer Platform Products

CARFAX•Centreville, VA

23h•Hybrid

About The Position

Join Team CARFAX as a Product Manager – Dealer Platform Products Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. One last thing: Our four-day week continues in Summer 2026! We are looking for a Product Manager to own the dealer platform products and integrations that power how we engage, retain and grow our dealer base and revenue. You will build the foundation that enables personalized, signal-driven marketing experiences at scale — driving retention and adoption of existing products while exploring new product monetization opportunities, all translating complex data infrastructure into measurable business outcomes. This is a technical product role. You will spend as much time writing technical requirements as you will defining product strategy. The ideal candidate has launched B2B products before, knows what good data infrastructure looks like, and has the technical fluency to partner with the engineering team as a peer. At CARFAX, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. This position will require 3 days in the Centreville, VA office, subject to change with future business needs.

Requirements

5+ years of product management experience with at least 2 years owning a B2B data product — customer data platform, data activation platform, marketing data infrastructure or similar
Demonstrated experience writing technical stories and acceptance criteria that data engineering and marketing operations teams can execute without rewriting
Comfort reading API documentation, reviewing data models and writing SQL to self-serve analytical questions
Analyze B2B user behavior cross existing products and drop-off points; transform intelligence into actionable product tactics and features Ability to rapidly prototype and iterate on MVP solutions
Entrepreneurial mindset, with a bias toward action and customer focused innovation.
You thrive on challenges and work proactively rather than reactively.
Highly collaborative with excellent communication skills - able to manage stakeholders up, down, and sideways.
Exceptional problem solving and analytical skills; willingness to get into the details and drive clarity from ambiguity.
Proven ability to push forward on multiple projects simultaneously

Nice To Haves

Experience building B2B audience targeting or data monetization products — where data itself is the value proposition delivered to business customers
Experience designing integrations between CRM and marketing automation platforms including data flow architecture, field mapping and trigger logic
Experience in automotive, marketplace or two-sided platform environments
Thrives in execution-focused roles rather than traditional roadmap-setting positions

Responsibilities

Own and maintain the platform roadmap and backlog, aligning platform investments with product, operational, and business priorities
Partner with engineering to evaluate technical constraints, drive platform trade-offs, and prioritize improvements that enhance scalability, reliability, and operational efficiency.
Translate user, operational, and business needs into clear, actionable platform requirements
Contribute to SaaS platform management capabilities that enable: Secure system configuration
Access and permissions management
Day-to-day platform management at scale
Represent the needs of internal platform users, including operations, marketing, customer success, and product teams