Product Manager, Consultant

Blue Shield of California•Oakland, CA

16h

About The Position

Your Role As the Product Manager Consultant at Blue Shield of California, you will be a strategic leader within the Member Engagement Engine / Clinical Engagement Team. Reporting to the Senior Manager, you are tasked with defining the strategic direction and overseeing the execution of digital engagement initiatives that personalize member experiences. Your role is vital in leveraging digital technologies to guide members toward cost-effective, high-quality healthcare services, in alignment with our mission to enhance health outcomes and reduce healthcare costs through effective digital interventions. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning. Responsibilities Your Work In this role, you will: Lead the development and execution of a digital personalization strategy that integrates clinical insights with member data to deliver highly personalized health experiences. Oversee the mapping of member journeys to ensure digital touchpoints effectively enhance member engagement and drive health outcomes Collaborate with backend integration and vendor management teams to ensure digital tools and platforms are optimally aligned with personalization goals Define and refine data requirements and personalization parameters in conjunction with IT, Data Analytics, and Health Solutions teams to support scalable and effective digital health programs Develop and manage a comprehensive digital roadmap that supports our future vision around clinical engagement, ensuring continuous improvement and adaptation to member needs and industry trends Create and present business cases for investments in personalization solutions that align to our teams goals and advance cost of health care initiatives Lead cross-functional teams in the design and implementation of digital clinical programs, focusing on care gap identification, prioritization, and intervention strategies Evaluate and leverage advanced analytics and machine learning technologies to enhance predictive modeling capabilities and improve decision-making processes Ensure all digital engagement initiatives comply with healthcare regulations and privacy standards, maintaining the highest levels of data integrity and security Report regularly to senior management and stakeholders on the progress, impact, and strategic adjustments of digital personalization initiatives Mentor and guide team members, fostering a culture of innovation, collaboration, and continuous learning within the team Establish KPIs and reporting frameworks to track engagement, journey performance, care gap closure, and cost-of-care savings Use analytics, segmentation, and predictive insights to continuously improve campaign design and member targeting Lead agile backlog prioritization for campaign iterations, quick wins, and longer-term personalization enhancements

Requirements

A Bachelor’s degree in Healthcare Administration, Business Administration, Information Technology, or a related field is required
6-8 years experience in Product Management Consulting or Entrepreneurship required
6-8 years experience in digital product management, digital health strategy, or management consulting with a focus on personalization and clinical engagement preferred
Extensive experience in leading digital health initiatives, with a proven track record in developing and implementing personalization strategies
Understanding of population health management and its application in digital engagement platforms
Strong leadership skills with the ability to drive strategy and innovation in a complex healthcare environment
Expertise in data analytics, user experience design, and predictive modeling to enhance personalization and member engagement
Excellent communication and collaboration skills to effectively lead cross-functional teams and interact with diverse stakeholders

Nice To Haves

Graduate degree is highly desirable
Experience with AI and machine learning tools in a healthcare setting highly preferred

Responsibilities

Lead the development and execution of a digital personalization strategy that integrates clinical insights with member data to deliver highly personalized health experiences.
Oversee the mapping of member journeys to ensure digital touchpoints effectively enhance member engagement and drive health outcomes
Collaborate with backend integration and vendor management teams to ensure digital tools and platforms are optimally aligned with personalization goals
Define and refine data requirements and personalization parameters in conjunction with IT, Data Analytics, and Health Solutions teams to support scalable and effective digital health programs
Develop and manage a comprehensive digital roadmap that supports our future vision around clinical engagement, ensuring continuous improvement and adaptation to member needs and industry trends
Create and present business cases for investments in personalization solutions that align to our teams goals and advance cost of health care initiatives
Lead cross-functional teams in the design and implementation of digital clinical programs, focusing on care gap identification, prioritization, and intervention strategies
Evaluate and leverage advanced analytics and machine learning technologies to enhance predictive modeling capabilities and improve decision-making processes
Ensure all digital engagement initiatives comply with healthcare regulations and privacy standards, maintaining the highest levels of data integrity and security
Report regularly to senior management and stakeholders on the progress, impact, and strategic adjustments of digital personalization initiatives
Mentor and guide team members, fostering a culture of innovation, collaboration, and continuous learning within the team
Establish KPIs and reporting frameworks to track engagement, journey performance, care gap closure, and cost-of-care savings
Use analytics, segmentation, and predictive insights to continuously improve campaign design and member targeting
Lead agile backlog prioritization for campaign iterations, quick wins, and longer-term personalization enhancements