Product Manager, Biopsy

Hologic•Marlborough, MA

10d•$106,700 - $177,800

About The Position

The Upstream Marketing role - Product Manager, will be instrumental in driving global decisions on pre-stage gate concept assessments, organic and inorganic, and will serve as the marketing lead for new product development projects from concept to launch through end-of-life. This role interfaces closely with internal and external stakeholders and is a great opportunity to help shape a growing business in the Breast & Skeletal space.

Requirements

BA/BS required, Master's/MBA preferred
Upstream marketing, new product development experience required
Demonstrated experience in medical device market management and marketing concepts and practices (minimum 5 years’ experience)
Strong analytical and financial modeling skills preferred
Excellent communication and presentation skills
Demonstrated success managing complex projects
Ability to collaborate and work with internal and external stakeholders in a dynamic environment
Demonstrated success working as an integral cross functional team member, ability to develop clinical expertise in medical devices and deep understanding of customer needs within medical device markets

Responsibilities

Global upstream product management with a focus on our market leading biopsy franchise
Collaborate with cross-functional teams to meet milestones and ensure timely product launches and lifecycle management activities with a high level of quality
Core member of cross-functional product development teams and lifecycle management projects
Determine addressable market sizes and understand reimbursement dynamics and trends in each geographical area
Partner with Med Relations on KOL Development and with Clinical Affairs on expanding product claims/indications
Promote a culture of partnership with cross-functional teams while maintaining a shared level of urgency
Collect voice of customer research associated with identifying user needs, product needs and features
Perform in-field customer visits to better assess market opportunities and prioritization
Collaborate with R&D and Commercial teams to establish unmet clinical needs, translate those needs to design specifications and assist in validation planning and activities
Develop a deep understanding of the competitive landscape, business needs and pressures, and claims requirements to create a robust project plan and marketing strategy
Support the development of comprehensive marketing plans including value proposition and messaging creation, key claims, customer segmentation and targeting, and pricing strategy
Responsible for developing and owning portfolio strategy and roadmap
Develop product launch strategy and partner with downstream marketing on required marketing materials for new product launches
Oversee and contribute to launch execution in partnership with downstream regional marketing partners
Develop comprehensive global business cases for Opportunity to Market (O2M) innovation process
Develop new market and concept ideas that include strategic fit, market sizing & financial modeling, high level unmet clinical needs definition, competitive landscape, sales readiness and commercial implications, and go, no-go recommendation
Collaboration with Ideation Project team members project opportunity assessment, gate 0 charter and O2M gate review material development
Gain alignment with internal and external customers for key decisions
Advise and implement lifecycle management including end-of-sale planning and end-of-life roll out strategy
Build relationships with downstream marketing, KOL's, Scientific and Medical Advisory Board members and relevant medical societies