Product Manager - Bag

Barry-Wehmiller•Green Bay, WI

10d

About The Position

The Product Line Manager – Bag is responsible for leading the strategy, lifecycle, and commercial success of BW Converting’s Bag product line, including the Hudson-Sharp brand. This role owns product vision and execution—from market analysis and product development to go-to-market strategy, sales enablement, and financial performance.

Requirements

Bachelor’s degree required
5+ years of experience in product management or product development for capital equipment
Proven success launching products and working with Tier 1 customers
Strong business, financial, and P&L acumen
Excellent communication, leadership, and cross-functional collaboration skills
Global mindset with experience in international business environments
Customer-centric, innovative, and results-driven approach

Nice To Haves

Experience in bag/pouch or flexible packaging markets preferred

Responsibilities

Define and execute the Product Lifecycle Management (PLM) strategy and multi-generation product plans
Lead product development, launches, and go-to-market execution (positioning, messaging, tools, training)
Drive market share growth through new product introductions, pricing, promotions, and market expansion
Partner cross-functionally with Engineering, Sales, Operations, Supply Chain, and Marketing in a matrix organization
Deliver sales enablement tools and communicate product value propositions to internal and external stakeholders
Own product financial performance, including forecasting, pricing, margin, and P&L support
Gather and apply Voice of Customer (VOC) insights to guide product and marketing decisions
Maintain strong relationships with customers, channel partners, and key industry influencers
Stay current on global market trends impacting the bag and flexible packaging segments
Support international markets; global travel required