Product Manager, Ad Tech

PatientPoint

82d • $90,000 - $161,000

About The Position

Join PatientPoint, a leading force in digital health, and help us turn every patient touchpoint into an opportunity for impact. Our mission: to empower better health by delivering timely, behavior-changing content in doctors’ offices across the US. With a rapidly expanding network spanning tens of thousands of physician practices and hundreds of thousands of providers, your work here will directly influence how patients and clinicians make decisions… giving you a chance to drive meaningful outcomes at scale. PatientPoint is seeking a Product Manager to join our growing Ad Tech team focused on scaling PatientPoints advertising platform, with a focus on our Precision product. This role sits at the intersection of client management, healthcare, media, measurement, and technology, and plays a critical part in delivering relevant, compliant, and high-performing advertising experiences that advance both patient education and partner engagement objectives.

Requirements

• 3+ years of experience in product management, ideally within Ad Tech, digital media platforms (with a focus on publisher experience), or health tech environments.
• Deep understanding of publisher side digital advertising systems, including Google Ad Manager, DV360, Kevel, VAST/VPAID standards, SSPs/DSPs, and IAB guidelines.
• Proven experience integrating data and business systems such as Snowflake and Salesforce with ad server platforms.
• Strong technical writing skills, proficient at creating detailed, actionable product requirements and documentation.
• Demonstrated ability to effectively collaborate cross-functionally, balancing both technical and business considerations.

Nice To Haves

• Experience working with patient- or healthcare-related platforms, with a strong understanding of privacy, consent, and regulatory requirements including HIPAA and PHI.
• Understanding of healthcare marketing compliance, including pharmaceutical advertising regulations.
• Previous ownership and accountability for revenue-generating products, including budgeting, forecasting, and financial analysis.
• Technical proficiency with analytics and management tools such as Salesforce, JIRA, Looker, and SQL.
• Bachelor’s degree in Computer Science or related field, or equivalent practical experience.

Responsibilities

• Own and prioritize sprint-level execution, write user stories, groom backlogs, manage trade-offs, and QA deliveries, inform strategy and ensure alignment with business objectives.
• Collaborate with engineers, analysts, and campaign ops to deliver seamless, secure, and scalable ad experiences across all patient-facing digital endpoints, continuously enhancing ad serving platforms and proprietary ad management tools.
• Support integrations with SSPs, DSPs, ad servers, creative delivery platforms, and patient engagement platforms.
• Serve as the primary liaison for the digital advertising product and initiatives you focus on, aligning cross-functional stakeholders across commercial, sales, content, compliance, and technical teams to ensure coordinated execution.
• Define and monitor success metrics for ad performance; improve instrumentation of, and leverage, analytics to drive ongoing improvements in effectiveness, relevance, and user engagement.
• Stay informed of industry trends, emerging technologies, and best practices to ensure PatientPoint remains at the forefront of healthcare ad tech innovation.
• Translate strategic product vision into detailed execution plans.
• Drive post-launch feedback loops and product iteration.
• Contribute to platform documentation, process design, and product enablement materials.

Benefits

• Competitive compensation
• Flexible time off to recharge
• Hybrid work options
• Mental and emotional wellness resources
• 401K plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees