Remote Product Manager, Activation

Signet Jewelers•Irving, TX

1d•Hybrid

About The Position

Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us! REMOTE Opportunity OR HYBRID Opportunity in Northeast, OH or DFW, TX This role includes hands-on delivery and management of End-to-End customer engagement solutions across our Customer Data Platform (CDP), MarTech Stack, and SMS/Email Service Provider (ESP) platforms. As a customer journey delivery expert, you will function as the technical and functional lead with seamless integration of customer and prospect CDP journeys and touchpoints including email, SMS, and paid media. This role will be the subject matter resource on large-scale implementations and ongoing operations between customer data platforms, SMS/email/media service providers with wholly owned personalized customer experiences. Additionally, this role will be accountable to the program leadership team with responsibility for successful Journey Optimizer and delivery, platform optimization, business enablement, and migration and marketing activation initiatives. This role requires resilience, decisiveness, and flexibility while leading solution delivery across teams.

Requirements

5+ years experience managing end-to-end activation and delivery models for large-scale implementations
5+ years in QA/QE testing for segmentation, integrations and implementations of customer activations and delivery
5+ years experience in large scale implementations requiring seasonality, throttling, and customization at micro segmentation levels
5+ years experience with SMS/ESP service providers
5+ years in SQL, query-based testing
3+ years JIRA and Confluence systems
Proven experience in complex behavioral trigger journey design within a customer data platform, cross-channel campaign execution, and large-scale SMS/Email programs
Experience with RT-CDP audience segmentation and activation, testing and attributes
Experience supporting ESP migrations, platform governance, and operational models
Strong troubleshooting and optimization skills to improve campaign performance and customer journeys using data insights
Experience in using preset or refined SQL queries for segmentation testing
Ability to lead delivery teams and function as a functional owner for CDP Activation and Delivery capabilities.

Responsibilities

Review, optimize, and manage multi-channel journeys (email, SMS, push, in-app)
Provide guidance on design, customization and optimization of real-time triggers, custom action nodes for customer orchestration
Integrate RT-CDP audiences into journey workflows passed to SMS/email service providers
Own day-to-day management and optimization customer journey activation and delivery planform and suite of products
Oversee email campaign execution, lifecycle programs, and triggered communications
Partner with CRM teams to monitor sender reputation, inbox placement, and performance health
Manage CDP and ESP configuration, data feeds, and integrations with upstream and downstream systems
Support CDP/SMS/ESP implementations, migrations, upgrades, and platform enhancements
Define solution and technical architecture for cross-channel and SMS/email-specific use cases
Lead marketing activation teams to deliver email campaigns, customer journeys, and cross-channel use cases

Benefits

Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
Generous Time Off – Recharge with a robust PTO package, plus company holidays.
Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!

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