Product Management Innovation Internship

Samsung ElectronicsPlano, TX
3dOnsite

About The Position

The Strategic Product Operations and Governance team is responsible for driving GTM (Go-To-Market) innovation across 16 cross-functional teams and over 6,000 line items that form Samsung's GTM strategy for mobile products (phones, tablets, PCs, wearables, and more). The candidate stepping into this role will have the opportunity to update a portion of Samsung's go-to-market playbook, impacting the strategy developed and executed by 16 cross-functional teams. This will be a tangible piece of work that the candidate will see come to life in the Jan'27 timeframe.

Requirements

  • Education: Currently enrolled as an undergraduate student (or recent graduate).
  • Academic fields of study: Business Management, Marketing, User Experience, or Computer Science/Information Technology Management.
  • Seniors or recent graduates strongly preferred.
  • Technical Skills: Data analytics and ability to work with Excel (minimum) to explore and analyze data.
  • Proficiency in creating reports and presentations in PowerPoint.
  • Comfortable leading discussions with groups of people.
  • Systems Thinking: Ability to synthesize disparate ideas into actionable conclusions.
  • Data-to-Insights Conversion: Ability to convert data into meaningful insights.
  • Presentation Skills: Ability to tell a compelling story with data.

Responsibilities

  • Digital Consumer Journey Analysis: Analyze Samsung's digital consumer journey across owner and partner channels: social, search (organic and paid), .com, and CRM. Develop recommendations on what is working well, areas for improvement, and new tactics to engage Gen Z/millennials (from consideration to conversion).
  • GTM Framework Update: Partner with product, marketing, and retail (digital) teams to update the GTM framework and project plan. Ensure inclusivity of tactics that resonate with Gen Z/millennials and drive significant changes in Samsung's digital go-to-market strategy.
  • Innovation Workshop Leadership: Assist with the Q3 Millennial/Gen Z Innovation Workshop. Drive the project from ideation to sell-in with cross-functional teams.
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