Product Line Manager

Smiths Group•Salisbury, MD

About The Position

Smiths Interconnect, is a global leader in the design and manufacture of high-performance interconnect solutions. Our products are used in mission-critical applications across industries such as aerospace, defense, telecommunications, and industrial markets. At Smiths Interconnect, we are committed to innovation, quality, and providing cutting-edge solutions that connect the world’s most demanding systems. Smiths Interconnect is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, to help create a safer, more efficient and productive, and better-connected world across four global markets: energy, security & defense, space & aerospace and general industrial. Listed on the London Stock Exchange, Smiths employs c.16,000 colleagues in over 50 countries. Job Purpose: Manage assigned product line to achieve company goals and targets. Elaborate strategy, business / marketing plans and product roadmaps for current and potential new markets addressed by Smiths Interconnect which maximize revenue and profit and grow Smiths Interconnect at a market leading rate. Obtain competitive information from market research and conduct in-depth economical and technical benchmarks resulting in a good understanding of the competitive landscape. In close collaboration with Sales and Marketing Communications, participate in the elaboration of all go-to-market strategies and materials. Develop pricing strategies to maximize profit, revenue and market share. Deliver customer satisfaction while providing long-term value for the company.

Requirements

Bachelor’s degree in electrical or electronic engineering is required.
Technical experience with RFcomponents is required.
Must be US Citizen or Permanent Resident to comply with ITAR requirements.

Nice To Haves

Having an MBA is a big advantage.
Experience with circulators, isolators, and/or filters is a big advantage.

Responsibilities

Develop strategy and marketing plans for assigned product line.
Specify market requirements for current and future products by conducting market research supported by ongoing visits to customers and non-customers.
Develop and analyze key metrics for the assigned product line on a regular basis to assess overall performance.
Ensure profitability of assigned product line.
Collaborate with engineering to define product release requirements and roadmap.
Actively manage product lifecycle – conceptualization, launch, production, and end of life.
Utilize pricing power framework to establish reference prices.
Provide input into the discounting guidelines.
Collaborate with Marketing Communications to define product market communication objectives, go-to-market strategy, and launch plan (product positioning, key benefits, target customers).
Support development, release, and dissemination of marketing collateral, including web content.
Conduct market, customer, competitor, and user research; analyze potential partner relationships, if applicable, for the product line.
Monitor Smiths Interconnect and competitors’ share in addressed market.
Maintain a comprehensive product offering presentation.
Contribute to Smiths Interconnect’s synergies, manufacturing, and sales.
Actively support key stakeholders by providing training, meeting with customers, and participating in project reviews.
Co-define with Sales a strategic customer list and associated level of service.
Comply with all Smiths Interconnect EHS programs, policies, procedures, and participate in required trainings.