Product Line Manager

AUGUSTA SPORTSWEAR • Statesville, NC

1d • Hybrid

About The Position

The Product Line Manager (PLM) provides strategic direction for private label product programs, partnering closely with Product Development to support key account assortments. The PLM defines key account specific line architecture, pricing strategy, and assortment decisions while serving as the central point of accountability for product direction, execution, and performance. This position requires strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced, dynamic environment.

Requirements

• Bachelor’s degree preferred or equivalent experience
• 4+ years of experience in product management, merchandising, or product development within apparel, sportswear, uniforms, or related categories
• Demonstrated ability to own product categories and exercise professional judgment aligned to business objectives
• Strong analytical skills with ability to interpret sales, market, and consumer data
• Excellent project management, organizational, and prioritization skills
• Strong written and verbal communication skills, including executive-level presentations
• Proficiency in Excel and PowerPoint; experience with PLM systems preferred
• Travel up to 20%, including seasonal peaks tied to product milestones and sales meetings

Nice To Haves

• Experience managing large private label and key account product programs
• Familiarity with margin planning, pricing strategy, and SKU rationalization
• Experience supporting both wholesale and customer-specific assortments

Responsibilities

• Own the end-to-end lifecycle of assigned product categories, from ideation through launch and end to end in-season management to closeout across all private label programs
• Partner with core business Product Line Managers to develop cohesive assortment architecture, ensuring private label and key account programs align with overall architecture, pricing ladders, and margin frameworks
• Identify assortment gaps, growth opportunities, and rationalization needs using customer insights and performance analysis
• Make recommendations that influence category growth, margin performance, and customer specific market positioning
• Lead the creation of private label product briefs that clearly articulate consumer targets, customer requirements, pricing intent, margin goals, and key features
• Partner with Product Development and Design to define product intent, priorities, and success criteria, while Product Development leads technical execution and commercialization
• Define private label and key account specific product strategies with Product Line Management team, ensuring consistency with category architecture, brand positioning, and seasonal priorities
• Establish pricing intent, margin targets, and product positioning frameworks for customer-specific assortments
• Ensure accuracy and consistency of product direction with Product Development including maintaining detailed style and SKU level assortment documents and systems
• Ensure merchandising tools, presentations, and internal resources reflect current product strategy and assortment direction

Benefits

• Medical, Dental, Vision
• Short- and Long-Term Disability
• Life Insurance
• FSA
• Paid Vacation, Paid Holidays, Floating Holiday, and Paid Sick Time
• 401(k) Plan, with annual Company Contribution
• Discounts on Momentec Brands products (formerly ASB and FSG brands)
• Clean work environment with a casual dress code…no uniforms!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level