Product Line Manager - Screening

FLS Global•Winfield, WV

About The Position

Product Line Manager – Screening Portfolio Job Purpose The Product Line Manager (PLM) is responsible for defining, developing, and driving the success of FLSmidth’s static screening equipment portfolio for the small mining and aggregate sector. This role ensures the product line meets market needs, delivers profitable growth, and strengthens FLSmidth’s position through a robust distribution network. The PLM acts as the business owner for the product line—balancing technical excellence, commercial strategy, and customer value—while collaborating across enginee ring, supply chain, sales, and marketing to execute a clear go-to-market plan. Key Responsibilities Define and maintain the screening product portfolio for the small mining and aggregate sector. Identify gaps and opportunities in the market to guide new product development or enhancements. Ensure products meet performance, cost, and compliance requirements for target markets. Conduct market analysis and competitor benchmarking to inform product strategy. Develop clear value propositions and differentiation strategies for the screening portfolio. Set pricing strategies and margin targets aligned with business objectives . Support regional sales teams and distributors with technical and commercial guidance. Create launch plans for new products, including marketing collateral and training materials. Establish strong relationships with key distributors and provide ongoing technical support. Work closely with engineering, supply chain, and manufacturing to ensure product availability and quality. Track portfolio performance against KPIs (sales growth, market share, profitability). Ensure all products meet relevant safety and environmental standards. Required Skills & Competencies Technical Skills Deep understanding of screening technologies and applications. Ability to interpret technical drawings and performance data. Skilled in market analysis and competitor benchmarking. Commercial & Strategic Skills Strong grasp of pricing strategies and profitability drivers. Experience in product launches and channel development. Ability to build strong relationships with distributors and stakeholders. Analytical & Digital Skills Proficiency in analyzing sales data and forecasting. Familiarity with CRM systems and digital marketing tools. Understanding of cost structures and ROI calculations. Leadership & Collaboration Ability to work cross-functionally with engineering, supply chain, and sales. Skilled in managing timelines and deliverables. Clear and persuasive communication skills. Personal Competencies Customer-centric mindset. Adaptability in a dynamic environment. Strong problem-solving skills.

Requirements

Deep understanding of screening technologies and applications.
Ability to interpret technical drawings and performance data.
Skilled in market analysis and competitor benchmarking.
Strong grasp of pricing strategies and profitability drivers.
Experience in product launches and channel development.
Ability to build strong relationships with distributors and stakeholders.
Proficiency in analyzing sales data and forecasting.
Familiarity with CRM systems and digital marketing tools.
Understanding of cost structures and ROI calculations.
Ability to work cross-functionally with engineering, supply chain, and sales.
Skilled in managing timelines and deliverables.
Clear and persuasive communication skills.
Customer-centric mindset.
Adaptability in a dynamic environment.
Strong problem-solving skills.

Responsibilities

Define and maintain the screening product portfolio for the small mining and aggregate sector.
Identify gaps and opportunities in the market to guide new product development or enhancements.
Ensure products meet performance, cost, and compliance requirements for target markets.
Conduct market analysis and competitor benchmarking to inform product strategy.
Develop clear value propositions and differentiation strategies for the screening portfolio.
Set pricing strategies and margin targets aligned with business objectives .
Support regional sales teams and distributors with technical and commercial guidance.
Create launch plans for new products, including marketing collateral and training materials.
Establish strong relationships with key distributors and provide ongoing technical support.
Work closely with engineering, supply chain, and manufacturing to ensure product availability and quality.
Track portfolio performance against KPIs (sales growth, market share, profitability).
Ensure all products meet relevant safety and environmental standards.