PLM I (Training & Hydration)

The People BrandTorrance, CA
7h$90,000 - $100,000

About The Position

As Product Line Manager I, you will serve as the consumer product expert for the Training and Hydration categories, managing both cut-and-sew accessories and hard-good equipment across our licensed business. You will gather and translate valuable consumer insights into measurable opportunities for a Global marketplace, managing your line plan and your team’s product creation against seasonal revenue, margin and productivity goals. You will lead a cross- functional Triad of peer Developers and Designers, and report into the Senior Manager for Training, Hydration, and Lifestyle Product.

Requirements

  • 4+ years of experience in consumer product management, product marketing, product creation, and/or product merchandising. Preference for sportswear and/or mass-market retail experience.
  • Strong leadership skills and ability to influence and lead cross-functional teams.
  • Excellent written, verbal, interpersonal, customer relationship, and presentation skills.
  • Data analysis skills: financial results, retail math, margin and productivity reviews, and compiling of reports.
  • Understanding of product lifecycle management.
  • Knowledge of the global sportswear retail landscape.
  • Strong organizational skills, managing diverse projects with different deadlines and priorities.
  • Proven track record of delivering results in fast-paced, high-performance, and/or entrepreneurial environments.
  • Bachelor’s degree in product management, marketing, business, or related field.
  • MS Office: Word, Excel and PowerPoint.

Nice To Haves

  • Detail oriented, self-driven and highly motivated.
  • Proactive and anticipatory problem-solver.
  • Strong interpersonal skills with the ability to use tact and diplomacy communicating at all levels.
  • Excels in time management and able to work effectively on a team.
  • Capable of operating in a fast paced, dynamic and evolving environment.
  • Comfortable navigating ambiguity.
  • Rejects bias and leads with objectivity.

Responsibilities

  • Become the global expert in the assigned categories: Lead your team’s understanding of both North America and International market dynamics, including consumer, competition, and retail landscape.
  • Contribute to three-year category plans: Identify key business drivers by region, analyze historical results, and define retail opportunities and challenges.
  • Own the research and insighting work for your business: Conduct focus groups and wear testing sessions and provide detailed analysis to the teams. Conduct ongoing consumer and competitor research.
  • Write both seasonal and innovation product briefs: Define new product positioning, pricing, product and packaging attributes, consumer profile, competitor analysis, regional relevance, brand relevance and margin goals.
  • Be the voice of your categories: Create and present broadcasting tools and represent your product range to both internal Sales teams and external accounts.
  • Forecast the new and carryover product assortment: 24 month forecasting at the category, style and color level by region and key customer base. Drive cross-functional coordination with Finance, Sales, and Operations Planning teams.
  • Manage data, tools, and samples: Create and maintain all product data information within internal (FlexPLM) and external (MMX) databases. Own line lists, VLPs, and sample arrivals/discrepancies/communications.
  • Lead the trade presentation and marketing needs for your categories: Drive a point-of-view for marketing, packaging, catalogs, showroom merchandising, and in-store displays, to optimize sell-through.
  • Work within the product calendar timelines for on-time completion of all major dates and gates.
  • Provide ongoing communication to, and work closely with, your cross-functional team including Design, Development, Operations, Finance and Sales.
  • Provide regular, accurate and rigorous reporting to drive incremental sales and business.
  • Travel both domestically and internationally: 10-15%.
  • Other duties as assigned.
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