Product Leader

Medici • Durham, NC

7d

About The Position

We are hiring a Product Leader – Growth to own the end-to-end growth strategy of our mobile app. This is a hands-on, data-driven product leadership role, not a feature factory or backlog-management position. You will focus relentlessly on: Growing app downloads, improving activation and conversion, optimizing subscription funnels and understanding what users value and will pay for.

Requirements

• 5+ years of Product Management experience, with direct ownership of a consumer mobile app
• Proven app growth experience — you can clearly explain how an app grew and what you did to make that happen
• Deep experience with app analytics, funnels, A/B testing, and conversion optimization
• Hands-on experience with subscriptions and monetization
• Strong technical foundation — you’ve coded before, understand APIs, and can jump into problems when needed
• Excellent UX and product intuition — you care deeply about flow, friction, and clarity
• Comfortable working directly with C-level leadership in a fast-moving startup

Responsibilities

• Own the full growth funnel: download → activation → engagement → subscription
• Review app performance daily (downloads, conversion rates, churn, retention)
• Identify where users get stuck (onboarding, paywalls, specific screens) and fix it
• Drive continuous improvement through experiments, iteration, and data
• Decide what features matter, what can be improved, and what can be removed
• Help define which features users value most and which they will pay for
• Partner with design to improve UX, flows, and paywall experiences
• Balance speed with quality — this is a stable app, not weekly reinvention
• Own subscription strategy and performance
• Work closely with marketing efforts (including TikTok ads and paid acquisition)
• Ensure traffic sent to the app actually converts
• Partner with external agencies while maintaining strong internal product judgment
• Collaborate daily with engineering teams in South Africa and India
• Be technically fluent — able to understand architecture, APIs, analytics, and occasionally jump in to debug or unblock issues
• Translate growth insights into clear product requirements and priorities
• Act as the connective tissue between product, engineering, marketing, and leadership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed