Product Lead

Superior Essex•Fort Wayne, IN

About The Position

The Product Lead is responsible for driving the vision, roadmap, and performance of assigned product lines. This role defines and executes product strategies that align with business goals, customer needs, and market opportunities. The Product Lead owns the full lifecycle of product development and commercialization, ensuring sustained growth, profitability, and innovation across the portfolio.

Requirements

Bachelor’s degree in Engineering, Business, Marketing, or related field.
5+ years of experience in product management, industrial distribution, sales or strategic marketing.
Proven success in leading cross-functional teams and managing complex product portfolios.
Strong analytical skills with experience in financial modeling and market analysis.
Excellent communication, presentation, and stakeholder management skills

Nice To Haves

Experience in B2B product marketing within industrial, automotive, energy, electronics, or commercial sectors.
Familiarity with electrical insulation products and related technologies.
Proficiency in Microsoft Excel, data analytics, or AI tools.

Responsibilities

Strategic Ownership: Develop and lead the strategic direction for assigned product categories, including market positioning, competitive differentiation, and long-term growth planning.
Cross-Functional Leadership: Collaborate with Sales, Marketing, Supply Chain, and Engineering to align product initiatives with organizational goals. Act as the central point of coordination for product-related decisions.
Product Lifecycle Management: Oversee product performance from concept to retirement, including margin optimization, product enhancements, and end-of-life planning.
Go-to-Market Execution: Lead the development and execution of go-to-market strategies for new products, including launch planning, training, and sales enablement.
Strategic Quotations: For all assigned product areas, take the lead on generating strategic quotations, executing pricing strategies, and negotiating supported costs where applicable.
Inventory Support: Collaborate with procurement and sales teams to help position the correct mix of inventory for assigned product lines.
Financial Accountability: Monitor and analyze product line financials, including revenue, margin, and forecast accuracy. Drive initiatives to improve profitability and market share.
Sales Enablement: Develop tools, training, and resources to support sales teams in positioning and selling products effectively. Serve as a subject matter expert for product-related inquiries.
Marketing Collaboration: Partner with Marketing leadership and external suppliers to create compelling campaigns, product literature, and promotional strategies that drive awareness and demand.
Supplier Portfolio: For assigned product areas, identify and develop the correct mix of suppliers to support the organizational goals. This includes developing new suppliers, building on strategic suppliers, and sunsetting underperforming or less strategic suppliers for the product lines.
Supplier & Partner Engagement: Identify and cultivate relationships with suppliers and strategic partners to enhance product offerings and supply chain resilience. Lead regular business review meetings with strategic suppliers incorporating cross-functional teammates where needed.