Product Launch Manager, Channel Experience and Launch Management

Amazon•Hawthorne, CA

About The Position

We are seeking an experienced Product Manager to join the Product Launch Management (PLM) team to focus on building the product launch roadmap and launch strategy for products globally leveraging AI tools for speed and scale. In this role you will lead the go-to-market (GTM) efforts, with principal responsibility for launch strategy and execution. The ideal candidate will be metrics-driven with strong ownership. He/she/they should also be comfortable with the technical aspects of product development and understand priorities for next-generation and new-to-world devices to our customers. You will leverage AI-powered analytics and automation tools to optimize launch strategies and streamline go-to-market processes, driving operational efficiencies across the product lifecycle. Your expertise in implementing AI-driven solutions will help transform traditional launch methodologies into data-intelligent approaches that enhance decision-making and market responsiveness. You will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasively to drive focus and excellence. This person will work closely with cross-functional teams such as Product Management, Finance, Sales, Brand and Product Marketing, Retail, Online Experience, Legal, PR, Customer Service, and Demand and Supply Planning. He/she/they will guide all teams to make key business decisions and execute launches of products that delight our customers. A day in the life As a Product Launch Manager, you will be managing multiple new product launches at various stages. We work cross-functionally but closest with Product Management, Marketing, Category, and Demand and Supply Planning teams. A significant part of your role will involve developing and implementing AI solutions to enhance our launch processes and capabilities. In the morning, you may host a launch readiness call or have meetings with EU/MEA teams, leveraging AI-powered analytics to drive data-informed discussions. You may then have a financial assessment and strategy review meeting with Finance and Category teams for a product you are managing, utilizing machine learning models for predictive analysis and forecasting. In the afternoon, you may finalize GTM documentation and prepare for leadership review before you review a product detail page with Creative and Online Experience teams, while also overseeing the development of AI tools that automate routine tasks and enhance decision-making processes. You'll work closely with BI and AI engineering teams to build and refine automated solutions that scale our launch capabilities. Toward the end of the day, you may follow up with action items with stakeholder teams to ensure we are on track to hit the next milestone and prepare for your GTM weekly call the next day, or hop on a call with APAC (JP, ANZ) teams to discuss product assortment strategy, supported by AI-driven market insights and recommendations. Note these are just examples of various

Requirements

3+ years of product management experience
Experience managing technical products or online services
Experience in product, program, or project management in leading cross-functional teams in delivery of major new products or services
Knowledge of SQL and VBA at an advanced level
Experience building and analyzing cost/benefit scenarios and business cases and communicating results throughout the organization

Responsibilities

Drive GTM strategy for new products, including but not limited to target release dates, global assortment strategy, and drive a cohesive global launch
Build overall launch work-back-schedule, align with stakeholder teams, and track tasks and milestones to ensure a successful, on-time product launch.
Develop AI tools and frameworks that enhance launch analytics, forecasting, and decision-making capabilities.
Work with Product Managers, Product Marketing, and Category to drive customer need, relevant features, and launch timing for new hardware and software/features/app
Partner cross-functionally to drive innovative marketing programs and merchandising opportunities that are impactful to the business
Develop and present cohesive project view to leadership with business and launch strategy
Be a voice of the customer by sharing their needs and product feedback, uncovering insights that lead to improved customer experience, product, and marketing
Leverage machine learning algorithms to optimize launch timing, workflow management and resource allocation for maximum efficiency and impact
Lead and drive launch efforts through owning cross-functional meetings, documentation, coordination and actual launch/shiproom, including the final product detail page review and sign-off
Design and implement AI-powered solutions to automate repetitive launch tasks and streamline workflow processes across global teams
Build and maintain AI-driven dashboards and monitoring systems to track launch metrics and provide real-time insights