Product Manager (Product Launch Marketing)

Abbott•Chicago, IL

About The Position

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: Abbot Abbott Diagnostics: The key to successful treatment and full recovery is often fast, accurate diagnosis. Abbott’s life-changing tests and diagnostic tools provide insights that enable smarter, faster decisions and transform the way the world is managing health. Our pioneering technology spans the world of healthcare operations — with medical diagnostic instruments, tests, automation and informatics solutions for hospitals, reference labs, blood centers, emergency departments, physician offices, and clinics. Our location in Willis Tower, Chicago or Lake Forest, IL , currently has an opportunity for a Product Manager WHAT YOU’LL DO The Product Manager is the core marketing owner and driver of the success for their designated products. This is a general management role that requires Marketing strategy development and oversight while contributing to and influencing all facets of Sales and Marketing within the division including: Forecasting, Financial and Marketing Plan Development, Sales Materials and Training, Pricing, Materials Management, Business Development, and New Product Development and Introduction. The Product Manager shall maintain US product expertise for products/franchises, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning. The Product Manager shall provide on-going support of new product development including customer requirements definition, product concept validation, financial analysis, and securing Business Unit commitment through market launch. Success will be measured against sales and margin expectations, sales force competency/knowledge level and market image. Maintain worldwide market expertise for products and franchises, including in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs. Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessment. Assess new markets and opportunities in support of BD and R&D. Designs strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses. Contributes toward the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives and budget guidelines. Create and develop strategies for new product commercialization. Ensures projects are consistent with product line strategy and messaging is effectively conveyed. Coaches others within Marketing in the development of projects and/or programs. Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral. Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones. Manage creative agencies to plan, develop, and execute new materials. Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance. Work closely with cross functional New Product project teams to develop detailed forecasting Forecasts will support corporate annual R&D development program funding requests. Develop PLAN & Update forecasts and justification for respective product lines worldwide and present to BU senior management. Work with clinical team to develop and drive strategic publication initiatives supporting new product launches. Acts as an advisor to management on specialized business projects (managerial, technical, leadership, clinical, marketing). Acts as a mentor to key staff members. Has demonstrated leadership and management qualities. Actively participates in comprehensive development of plans including an outline of duties and project assignments.

Requirements

Bachelor’s Science, engineering, business or marketing.
an equivalent combination of education and work experience
Job requires substantial financial skills, market analysis and advanced communication skills.
Knowledge/ability to develop and execute a "new" product launch.
Requires strong analytical skills as well as written and oral communication skills.
Must be able to understand technical and scientific information.
Must be willing to understand and comply with Regulatory requirements.
0Must be able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
Must be able to complete multiple projects simultaneously with tight deadlines.
Minimum 5 years of experience in Marketing, Engineering, management or sales.
Minimum 3 years sales management or marketing experience.

Nice To Haves

MBA strongly preferred

Responsibilities

Forecasting, Financial and Marketing Plan Development
Sales Materials and Training
Pricing
Materials Management
Business Development
New Product Development and Introduction
Maintain US product expertise for products/franchises, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning
Provide on-going support of new product development including customer requirements definition, product concept validation, financial analysis, and securing Business Unit commitment through market launch
Maintain worldwide market expertise for products and franchises, including in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs
Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessment
Assess new markets and opportunities in support of BD and R&D
Designs strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses
Contributes toward the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives and budget guidelines
Create and develop strategies for new product commercialization
Ensures projects are consistent with product line strategy and messaging is effectively conveyed
Coaches others within Marketing in the development of projects and/or programs
Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral
Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones
Manage creative agencies to plan, develop, and execute new materials
Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance
Work closely with cross functional New Product project teams to develop detailed forecasting Forecasts will support corporate annual R&D development program funding requests
Develop PLAN & Update forecasts and justification for respective product lines worldwide and present to BU senior management
Work with clinical team to develop and drive strategic publication initiatives supporting new product launches
Acts as an advisor to management on specialized business projects (managerial, technical, leadership, clinical, marketing)
Acts as a mentor to key staff members
Actively participates in comprehensive development of plans including an outline of duties and project assignments

Benefits

Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities

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