Product Director, Professional Promotion, CAPLYTA
About The Position
Johnson & Johnson is searching for the best talent for a Product Director, Professional Promotion, supporting CAPLYTA®, located in Titusville, NJ. About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine Intra-Cellular Therapies, a Johnson & Johnson company, is on the path to be the #1 leader in neuroscience. With an exceptional suite of products and a commitment to transforming patient lives, we are expanding our CAPLYTA® medical team to support our growing impact in psychiatry. This position is a critical part of the Neuroscience CAPLYTA® marketing team. The individual in this position will be responsible for CAPLYTA® executional strategy and tactical implementation supporting the adjunctive major depression disorder and bipolar indication for all personal promotion targeting healthcare professionals. The Product Director will: Own the development and implementation of CAPLYTA®’s healthcare professional strategic messaging roadmap for new data releases, message shaping, and presentation across multiple promotional channels Lead executional healthcare professional brand strategy and tactical pull-through by working across medical, legal, regulatory, and compliance colleagues Effectively partner with sales training to ensure optimal training on assets and provide guidance on executional priorities to drive impactful execution Provide strategic input to mold market research and analytics needs and leverage direct customer and field feedback to identify insights that will shape strategy and tactical execution Lead competitive strategy development and support organizational pull-through Lead and manage the agency of record as well as other agencies to develop and execute marketing strategy, the tactical plan, and tactical content development Be a connector across CAPLYTA® cross-functional teams as well as other JNJ Neuroscience brands to meet evolving business needs and support a culture of collaboration This is not an exhaustive, comprehensive listing of job functions. May perform other duties as assigned.
Requirements
- A bachelor’s degree is required; MBA is preferred
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
- A minimum of 5 years' experience in Sales, Marketing, Access, Managed Care Account Management and/or related fields
- Strong marketing proficiency, project management and executive communication skills required along with demonstrated presentation skills.
- Proven ability to influence without authority and drive impactful cross-functional collaboration in large groups
- A demonstrated ability to be proactive, work within a team environment, and lead multiple agencies/partners and external stakeholders is required
- Demonstrated experience in critical marketing competencies such as strategic thinking, insight generation, big picture orientation, attention to detail, and analytical skills
- Must be innovative, proactive, and have excellent business acumen
- This position is based in Titusville, NJ and may require up to 20% domestic travel.
Nice To Haves
- Psychiatry and/or mental health experience preferred
- Experience leading teams through change and transformation, product launches, and exceptional communication and leadership skills is preferred
Responsibilities
- Own the development and implementation of CAPLYTA®’s healthcare professional strategic messaging roadmap for new data releases, message shaping, and presentation across multiple promotional channels
- Lead executional healthcare professional brand strategy and tactical pull-through by working across medical, legal, regulatory, and compliance colleagues
- Effectively partner with sales training to ensure optimal training on assets and provide guidance on executional priorities to drive impactful execution
- Provide strategic input to mold market research and analytics needs and leverage direct customer and field feedback to identify insights that will shape strategy and tactical execution
- Lead competitive strategy development and support organizational pull-through
- Lead and manage the agency of record as well as other agencies to develop and execute marketing strategy, the tactical plan, and tactical content development
- Be a connector across CAPLYTA® cross-functional teams as well as other JNJ Neuroscience brands to meet evolving business needs and support a culture of collaboration
Benefits
- employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
- Vacation –120 hours per calendar year
- Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
- Holiday pay, including Floating Holidays –13 days per calendar year
- Work, Personal and Family Time - up to 40 hours per calendar year
- Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
- Caregiver Leave – 80 hours in a 52-week rolling period
- Volunteer Leave – 32 hours per calendar year
- Military Spouse Time-Off – 80 hours per calendar year
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What This Job Offers
Job Type
Full-time
Career Level
Director
