Product Director, Professional Promotion, Bladder Cancer

Johnson & Johnson Innovative Medicine • Horsham, PA

4d

About The Position

Johnson & Johnson is currently recruiting for a Product Director, Professional Promotion, Bladder Cancer, located in Horsham, PA. About Oncology Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine The Product Director will be accountable for understanding and implementing strategies to influence INLEXZO treatment in bladder cancer. In addition, you will be responsible for driving the strategies to include development and implementation of health care professional marketing plans and initiatives in the bladder cancer marketplace. In this role, you will craft marketing strategies that help providers reimagine care and redefine living for patients with bladder cancer.

Requirements

• A minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful.
• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
• A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development program
• Proven proficiencies in marketing, project management, and clear communication.
• Ability to travel up to 20%, which may include overnight and weekend travel.

Nice To Haves

• People leadership experience
• Experience in oncology
• Previous sales experience
• Experience with product launch preferred

Responsibilities

• Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
• Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Global Commercial Strategy Organization, Sales, Sales Learning & Development , Medical Affairs, and key internal partners
• Develop content with learning and development team for sales meetings and ongoing field development to support brand strategies
• Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
• Lead NPP and omnichannel strategy for Professional Promotion on a must-win J&J Oncology launch brand, defining the role of HCP media and digital engagement across the customer journey.
• Own HCP media and congress strategy, including channel mix, audience prioritization, and integrated pre‑, at‑, and post‑congress activation.
• Build and sustain strong cross functional and governance relationships – demonstrating experience navigating CAC with credibility, influence and a clear competitive mindset
• Serve as the strategic integrator across Omnichannel, Sales, Analytics and other cross functional partners as needed—using performance data to guide prioritization, investment decisions, and optimization.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees