Group Product Director, Professional Promotion Marketing, Talvey

Johnson & Johnson Innovative Medicine•Horsham, PA

10d•Onsite

About The Position

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com. As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Johnson & Johnson is recruiting for a Group Product Director, Professional Promotion Marketing, TALVEY®, Multiple Myeloma, Hematology, located in Horsham, PA. Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. This position is a critical part of the U.S. Talvey marketing team and will work closely with the sales and marketing teams as well. The GPD, Professional Marketing, will be responsible for leading a team accountable for the development and execution of the U.S. professional marketing strategies. This role will function as a leader on the Talvey marketing team and will report directly to the Director of Marketing. The GPD will be responsible for the leadership of direct reports and must work closely with multiple functions including Sales, Business Analytics, Sales Training, Portfolio Strategy & Execution Marketing, Finance, Medical Affairs, Real World Value & Evidence, Strategic Customer Group, Corporate Communications, and outside vendors to effectively execute key commercial activities. In addition, this GPD will also collaborate closely with the leaders across the Hematology Portfolio.

Requirements

A minimum of a BA/BS required; MBA preferred.
Minimum 10 years business experience is required (e.g., Sales, Marketing, Management, etc.) of which 5 years demonstrated Pharma marketing success and proven performance.
Demonstrated in-line marketing experience and success is required.
Demonstrated people management experience is required.
Must demonstrate excellent leadership skills with the ability to work effectively in a matrix and unstructured environment.
Demonstrated ability to think strategically and challenge the status quo.
Strong verbal, written and executive communication skills are required along with demonstrated presentation skills.

Nice To Haves

Oncology experience preferred.
Sales and/or Sales leadership experience is preferred.

Responsibilities

Lead development of short- and long-term professional marketing strategies and tactics for TALVEY®.
Set clear strategy to optimize execution.
Secure success of upcoming launches.
Lead, partner, share insights with business partners to ensure strong collaboration and ideation to develop and execute assets based on key insights.
Manage professional agency of record and other specialty agencies to implement HCP tactics and training.
Lead media and digital strategy and asset creation for HCP audience, inclusive of launching core JET/DEP assets.
Develop medical education content (unbranded and branded) to shape market and customer sentiment
Manage budget, including all aspects of agency and media spend.
Partner with market research, competitive intelligence, and analytics to deepen key insights for the brand, market & current/future indications.
Play a meaningful role partnering with cross functional partners including Global, US Medical Affairs, Commercial Excellence, Sales Leadership, Finance, Oncology Franchise marketing and agency partners to develop professional marketing plans and tactics for the U.S. business.
Coordinate promotional activities with sales leadership and deliver strategic content for field meetings.
Partner with Sales Training on product training requirements and execution to the field.
Supports franchise team cross-functional initiatives, including but not limited to agile marketing.
Partner with legal, medical, regulatory & HCC to support team in approval of marketing materials.
Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of direct reports.
Develop, retain, and motivate direct reports.