Product Director, Banking Engagement

Crypto.com

1d • Hybrid

About The Position

The mission of this role is to bridge the gap between "Trading" and "Banking" by providing real-world utility that transforms active traders into primary banking users, positioning the platform as their central cash liquidity engine. By unifying fiat and stablecoin balances into a seamless neobank experience, the Product Director will drive the ecosystem-wide "Primary Account" status. This is a high-impact leadership role for a Product Director who excels at the intersection of customer centricity and data-driven growth. The role involves moving beyond traditional product management to lead a culture of rapid experimentation, leveraging AI to accelerate prototyping and operational efficiency. The ultimate goal is to convert "idle cash" into a highly engaging banking experience that users rely on daily.

Requirements

• 7–10+ years of product leadership at high-growth consumer fin-techs, neo-banks, or digital marketplaces, with a "rockstar" reputation for driving user activation and engagement.
• Experience with high-frequency A/B testing and managing products through a rigorous data-driven lens, with the ability to find the "signal" in the noise.
• A strong sense of product design and a proven ability to identify and solve customer pain points through intuitive UX.
• Exceptional structured thinking and communication skills, capable of breaking down a 3-year vision into clear, actionable, and measurable milestones.
• Leverage AI tools in daily work to move faster and expect your team to do the same, excited by the efficiency gains of modern prototyping.
• Understand the "why" behind the numbers; specifically the value of deposit retention and cross-selling in a financial ecosystem.

Nice To Haves

• A strong grasp of the neo-banking and payments landscape across the US and Europe (including rails, user expectations, and regulatory frameworks).

Responsibilities

• Define and drive the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI.
• Define and own the North Star engagement KPIs for the banking vertical, ensuring every feature launch drives higher MAU and everyday banking utility.
• Establish a world-class experimentation culture within your team, relentlessly testing hypotheses around onboarding, activation, and retention to drive incremental growth.
• Foster the use of AI tools (including "vibe coding" and rapid prototyping) within the PM and design teams to accelerate the build-measure-learn loop and drive extreme process efficiency.
• Own the end-to-end banking onboarding logic, ensuring a frictionless, delight-driven journey that converts crypto-native users into banking-active users.
• Oversee the evolution of the accounts experience, from core wallet utility to advanced savings and cashflow orchestration features.
• Partner with Engineering, UX, and Legal/Compliance to evolve our collaboration model, ensuring the "Bank" segment ships high-quality products at an elite fintech pace.
• Lead and mentor a squad of 2-3 PMs, instilling a customer-obsessed and data-driven mindset across the organization.

Benefits

• Competitive salary
• Attractive annual leave entitlement including: birthday, work anniversary
• 401(k) plan with employer match
• Eligible for company-sponsored group health, dental, vision, and life/disability insurance
• Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
• Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees