Product Development Manager, Hardlines (Brand / Consumer Product)

WildBrain•Ny, NY

28d

About The Position

Creative Support Manage and execute licensed hardlines product development and design. Develop and design product mock-ups, compile line sheets for line reviews, layout creative presentations and retail pitch decks. Support key hardlines retail initiatives, including category differentiation and channel-specific product direction across the Territories. Manage workflow & Critical paths (on Monday.com) in line with KPI's. Develop retail in-store mock-ups to demonstrate how a brand can be represented to consumers on the shop floor. Identify style guide gaps and Licensee needs in line with the wider Creative Services team, ensuring coverage across all relevant hardlines categories. Brand and Licensor/ee management Manage key relationships with Hardlines Licensor creative and product development personnel e.g. Supercell, Penguin Random House, Van Gogh Museum. Onboard new Licensees, DTR, halo partners globally and locally. Plan and run ideation sessions to drive interest and innovation in hardlines product categories. Maintain key communication with the WildBrain Brands team, receiving and feeding into style guide updates and management of asset storing. Deliver weekly updates to the local commercial team, including reports noting Licensee developments, status and asset updates. Asset Generation Collaborate with designers to drive up-front trends and overall creative direction and identify future areas of growth within hardlines franchises and sub-categories. This includes preparing custom design tools and retail pitches to differentiate by category. Monitor competitors, product innovation and market dynamics within hardlines sectors. Develop internal and external style guides in conjunction with agency and freelance support, with a focus on hardlines product structure and material requirements. Product Development Responsible for managing the end-to-end approvals process and delivering innovative brand-appropriate hardlines products to market. Support the wider PD team on key partner submissions when necessary. Develop additional sales materials such as collaborations booklets, inspiration & benchmark presentations & look books, focused on hardlines assortment storytelling.

Responsibilities

Manage and execute licensed hardlines product development and design.
Develop and design product mock-ups, compile line sheets for line reviews, layout creative presentations and retail pitch decks.
Support key hardlines retail initiatives, including category differentiation and channel-specific product direction across the Territories.
Manage workflow & Critical paths (on Monday.com) in line with KPI's.
Develop retail in-store mock-ups to demonstrate how a brand can be represented to consumers on the shop floor.
Identify style guide gaps and Licensee needs in line with the wider Creative Services team, ensuring coverage across all relevant hardlines categories.
Manage key relationships with Hardlines Licensor creative and product development personnel e.g. Supercell, Penguin Random House, Van Gogh Museum.
Onboard new Licensees, DTR, halo partners globally and locally.
Plan and run ideation sessions to drive interest and innovation in hardlines product categories.
Maintain key communication with the WildBrain Brands team, receiving and feeding into style guide updates and management of asset storing.
Deliver weekly updates to the local commercial team, including reports noting Licensee developments, status and asset updates.
Collaborate with designers to drive up-front trends and overall creative direction and identify future areas of growth within hardlines franchises and sub-categories. This includes preparing custom design tools and retail pitches to differentiate by category.
Monitor competitors, product innovation and market dynamics within hardlines sectors.
Develop internal and external style guides in conjunction with agency and freelance support, with a focus on hardlines product structure and material requirements.
Responsible for managing the end-to-end approvals process and delivering innovative brand-appropriate hardlines products to market.
Support the wider PD team on key partner submissions when necessary.
Develop additional sales materials such as collaborations booklets, inspiration & benchmark presentations & look books, focused on hardlines assortment storytelling.