Cetaphil Brand Manager, Consumer

Galderma•Miami, FL

23h

About The Position

We are looking for a strategic, detail-oriented, and consumer-first Brand Manager to support U.S. commercialization and core portfolio management for Cetaphil Skincare. This role plays a critical part in driving the continued success of the brand by supporting core products, optimizing existing SKUs, and enabling innovation across U.S. retail channels. Reporting to the Senior Brand Manager / Director, the Brand Manager will support marketing planning, performance reporting, and commercialization of the core portfolio, while partnering with cross-functional teams including Global Marketing, Sales, Analytics, Finance, Regulatory Affairs, and Legal.

Requirements

Bachelor’s degree from a four-year college/university required.
Six (6) years of CPG marketing experience, preferably in Brand, Category, Innovation or Market Research.
Experience supporting projects across core portfolio, product / marketing launches and ongoing brand management; Must be able to tie marketing objectives to overall performance metrics and/or ROI
Focused on culture – Know where the conversation is happening from Tik Tok to Gen Z’s evolving skincare
Financially adept – manage budgets with precision to ensure every dollar drives a measurable impact
Familiarity with the U.S. retail landscape and consumer shopping behaviors (mass, drug, grocery, and/or eComm)
Strong analytical and project management skills; experience with tools like Nielsen, Circana/IRI, Numerator
Experience leading 360 communications campaigns across media channels, including influence/advocacy and ecommerce
Highly organized with the ability to juggle multiple priorities and timelines
Excellent communication, collaboration, and problem-solving skills
Demonstrate a high level of change agility, flexing to deliver on consumer and shopper and retailer trends and needs
Shows a can-do attitude and are an avid team player. Is a hands-on operator.
Structured, yet flexible
Excellent collaborator, able to work across functions
Expertise in PowerPoint, Word, Excel, Circana databases, and other industry tools

Nice To Haves

Beauty and personal care/skin care experience preferred

Responsibilities

Support the execution of integrated 360° marketing plans for new innovation launches and core portfolio priorities in the U.S.
Collaborate with Global Marketing, U.S. Trade Marketing, Sales, Ecommerce, Media, and PRC teams to support launch execution
Support creative development of US specific marketing materials
Monitor in-market execution and performance, flagging issues or opportunities and recommending optimizations
Help manage timelines and deliverables to ensure commercial readiness across channels and customers
Contribute to consumer promotions, Ecommerce and shopper marketing program execution to drive in-store activation including displays
Serve as the day-to-day project coordinator across multiple workstreams (innovation, core, and go-to-market)
Collaborate with R&D, Sales, Trade, Creative, Regulatory, Packaging, and Supply Chain to align and execute plans
Partner with Global Marketing to adapt global assets meet U.S.-specific needs and retailer requirements
Use syndicated data sources (Circana/IRI, Numerator) and shopper/consumer insights to inform business decisions
Monitor competitive landscape and trends to identify threats, opportunities, and white space within the U.S. market
Track and report performance initiatives to guide marketing and commercial strategies
Help manage and optimize the core product portfolio, ensuring continued relevance, competitiveness, and consumer appeal
Analyze SKU performance and support lifecycle decisions, including potential discontinuations, value optimization, and pack/price architecture improvements
Coordinate with supply chain and sales to address any core product supply, forecasting, or packaging issues
Support promotional planning and demand-driving activities for hero SKUs and top-performing core items
Partner with brand, R&D, and Global Marketing teams to help identify and evaluate new product opportunities tailored to the U.S. market within core portfolio
Support development of U.S. innovation briefs, including pricing, positioning, packaging, claims, and consumer insights
Assist in coordinating consumer research and testing initiatives tied to new product development