Product Developer & Graphic Designer – Toys & Hardlines

MINISO USA•West Covina, CA

About The Position

MINISO USA is seeking a Product Developer & Graphic Designer for the Toys & Hardlines business. This role is responsible for ensuring high-quality product development across US categories including Collectibles (Vinyl Plush, Blind Boxes, Plush), Electronics, and Technology. The individual will manage the entire product development process from initial concepts to final production, ensuring that the designs resonate with the target audience. The position requires a strategic design thinker who can contribute to and execute product design vision, bringing innovative concepts and a fresh perspective. It also requires an excellent communicator and collaborator who can present ideas clearly, distill concepts into understandable narratives, and work effectively with internal cross-functional teams and external partners.

Requirements

Thorough understanding of the toy product design-development processes.
Strong ability to ideate, sketch, illustrate, generate rough models.
Thorough understanding on final modeling and production.
Clear understanding of the Toy industry and entertainment Industry, with familiarity of toys both past and present.
Solid understanding of how to design for the target consumer.
Proficiency in Adobe Creative Suite (Illustrator, Photoshop).
Proficiency in 3D modeling software.
Strong sketching ability.
On top of trends in the toy space and adjacent industries.
Demonstrated experience in the development and manufacturing of Toys and Hardlines products.
Deep understanding of manufacturing processes, materials, and consumer product safety standards.
Deep understanding of the full product development lifecycle, from initial concept and design through to the creation of comprehensive tech packs.
Extensive experience in manufacturing processes, with a high proficiency in materials and technical construction.
Overseas travel required.
5+ years of professional experience in Product Design Development.
Bachelor’s or Associate’s degree.

Responsibilities

Ensure high-quality product development across US categories: Collectibles including Vinyl Plush, Blind Boxes, Plush, Electronics and Technology.
Be responsible for initial concepts to final production ensuring that the development is translated into products that resonate with our audience.
Ideate, sketch, illustrate, generate rough models.
Contribute and execute on product design vision.
Bring fresh POV with innovative design concepts.
Design for the target consumer.
Lead and be led, taking in feedback and commentary on projects and apply where necessary.
Create visual design language in a product that is suitable for our core audience.
Understand how to play and design work together in product to tell a concise story.
Present to an audience of varying sizes both clearly and confidently.
Take concepts and distill them into a clear, understandable narrative to garner buy-in throughout the organization through a variety of mediums.
Leverage consumer insights and trends to identify opportunities, consumer needs, parent, and kid purchase behaviors.
Manage external partners (vendors).
Partner with our HQ product development teams and provide feedback on 2D/3D submissions.
Partner with MINISO’s cross-function team of experts in Marketing, Packaging, Engineering and Product Management.
Adapt fast to new design challenges.
Pivot and revise projects and strategy where business necessitates.