Product Designer

Gaia Family Inc•New York, NY

4d•Hybrid

About The Position

We’re hiring a Senior Product Designer (AI-native) to help shape the future of fertility care. This is a high-impact, senior individual contributor role with the potential to grow into staff-level scope for the right person. You’ll lead design for Gaia, our direct-to-consumer patient experience, helping turn it into the front door for fertility care. This is a true zero-to-one opportunity: defining patient journeys, designing AI-powered experiences, and partnering closely with product, engineering, and research to ship meaningful outcomes for patients. In addition to owning Gaia’s patient experience, you’ll also serve as a design partner to product pods working on employer- and clinic-facing products.

Requirements

3+ years of experience as a Product Designer building user-facing software products
Experience leveraging AI in the design process, and comfortability with AI tools
Experience shipping large features or owning substantial product surface areas
Strong end-to-end product design skills (discovery → execution → iteration)
Hands-on experience leading or conducting user research
Excellent taste and a passion for consumer-grade design quality

Nice To Haves

Experience in health tech or regulated consumer products
Frontend engineering experience or comfort building prototypes / agents
Prior experience designing AI-driven or conversational interfaces

Responsibilities

Own and evolve our patient-facing experience
Design and ship end-to-end patient journeys, from onboarding through ongoing care
Build zero-to-one patient education and decision-support experiences
Design AI-powered concierge and chat experiences that feel trustworthy, empathetic, and human
Improve clarity and usability around insurance and benefits flows
Continuously raise the bar on trust, confidence, and conversion for DTC patients
Be a strategic product partner
Work closely with Product Managers and Engineers as a full product owner, not just a delivery designer
Partner with other product pods on employer- and clinic-facing tools as needed
Use research (qualitative and quantitative) to inform design decisions and validate solutions
Design with leverage
Use AI tools and workflows to increase velocity and impact
Balance speed with quality, knowing when to go deep and when to ship and learn
Advocate for strong design craft while staying pragmatic and outcome-oriented