Product Design Lead, Systems & Practice

Create Music Group•Los Angeles, CA

27d

About The Position

Create Music Group is building a modular, next-generation platform that powers the entire lifecycle of a modern record label: from discovery and signing, through distribution, marketing, analytics, and beyond. Our mission is to give artists, labels, and their teams the tools to work smarter, move faster, and unlock new creative and commercial opportunities. We’re looking for a Product Design Lead, Systems & Practice — a hands-on design leader who defines what great looks like by designing it. You’ll shape the systems, culture, and craft that make great design scalable, while staying close to the pixels, patterns, and people that bring it to life. This role is about creating the design DNA that connects every experience across our platform — transforming complexity into clarity and shaping how design happens at Create, not just what it looks like. You’ll combine deep design thinking, customer insight, and emerging AI capabilities to evolve our foundations and elevate design as a creative force across the company.

Requirements

A hands-on design leader with 8+ years of experience designing and shipping complex products, platforms, or workflow systems
Proven ability to build or evolve design systems that scale across multiple teams and products
Deep understanding of design thinking and research, and the ability to turn insight into elegant, scalable solutions
A passion for developing design practice and culture — from critique to craft to cross-functional collaboration
Curiosity about AI in design and how emerging tools can unlock new ways of working
Strong communication and influence skills; able to lead through craft, clarity, and collaboration rather than hierarchy

Responsibilities

Design and evolve our platform systems
Lead the creation and evolution of our design system — defining modular foundations, patterns, and frameworks that unify our products and scale quality across teams. Leverage AI and automation to improve accessibility, governance, and production efficiency
Simplify complex workflows
Work directly with creators, partners, and teams to understand real-world needs. Prototype and deliver intuitive, scalable solutions that turn complexity into clarity and empower teams to design with speed and consistency
Lead with design thinking
Frame problems, bring clarity to ambiguity, and raise the bar for what great design looks like across products and experiences
Champion design excellence and practice
Model high-quality design in your own work and foster a culture of critique, shared principles, and continuous improvement across the organization
Drive adoption and alignment
Partner with engineers and product managers to embed platform-first thinking into product roadmaps — ensuring shared systems are adopted, maintained, and evolved collaboratively
Mentor and elevate
Guide designers in systems thinking, platform design, and the creative use of AI tools — helping the team grow their craft, confidence, and impact