Product Content Specialist

Agilent Technologies • Wilmington, NC

1d • Remote

About The Position

The Product Content Specialist (PCS) exhibits skills in foundational processes and platforms to optimize digital content, user experience and web performance. Collaboration with teams and SMEs across the organization is a critical success factor, enabling the PCS to assist in building a strategic content ecosystem.

Requirements

• Bachelor's or Master's Degree or equivalent.
• 8+ years relevant experience in digital marketing, content strategy or e-commerce.
• Proven experience with PIM systems and digital content platforms.
• Strong understanding of SEO principles and content optimization strategies.
• Proficiency in web analytics tools (e.g., BrightEdge, GA4, CrazyEgg).

Nice To Haves

• Scientific and/or Gas Chromatography experience is preferred .
• Familiarity with generative AI and emerging content technologies is a plus.
• Experience supporting New Product Introductions (NPI) and M&A content integration.

Responsibilities

• PIM Data Management: Lead and maintain product data within the PIM system. Ensure data integrity and accuracy by performing regular audits and updates. Coordinate with IT and data teams to troubleshoot and resolve any data-related issues.
• PIM Content Creation and Management: Partner with teams in the creation and maintenance of high-quality product descriptions, specifications, images, and other content. Ensure consistency and accuracy of omni-channel product information for use across all platforms. Consult with product managers, marketing teams, and other stakeholders to gather and create necessary content. Submit and lead Service Desk requests to facilitate troubleshooting and resolution of content related issues and/or completion of stakeholder requests.
• WCS Content Creation and Management: Partner with stakeholders in the creation and maintenance of high-quality non-PIM web elements associated with product category navigational pages. Collaborate with stakeholders in the creation and maintenance of high-quality Flexible Article Template pages. Submit and lead Service Desk requests to facilitate troubleshooting and resolution of WCS related issues and/or completion of stakeholder requests. Reference web elements on PIM related content.
• Content Optimization: Partner with stakeholders/ SMEs to optimize product content for SEO to improve visibility, searchability, and ranking. Leverage all platforms available at Agilent to optimize content such as BrightEdge, GA4, CrazyEgg etc. Keep abreast of process changes in the content ecosystem such as the use of generative AI, introduce to stakeholders, and integrate into Agilent content processes as needed. Keep abreast of new platforms in the content ecosystem such as new BrightEdge modules, introduce to stakeholders and integrate into Agilent content processes as needed. Implement best practices for content formatting and presentation. Regularly review and update content to reflect changes in product offerings.
• Performance Analysis: Leverage our content investment to expand and measure the impact of content optimization across our organization. Develop strategic dashboards to monitor and analyze content performance. Generate reports on content effectiveness and provide recommendations for improvement. Track key metrics such as engagement, conversion rates, and search rankings. Assess competitor rankings and SEO.
• Collaboration and Communication: Work closely with PIM Analysts, the Publishing team, the Writing Center of Excellence, and the Localization team to ensure alignment of product content strategies. Provide training and support to stakeholder team members on product content requirements, usage, and best practices. Ensure stakeholders understand the effort required to support a high-quality digital content strategy and the positive impact it can provide. Communicate effectively with stakeholders to understand their content needs and requirements.
• New Product Introduction / M&A Support: Collaborate with stakeholders to understand new content needs and requirements including PIM hierarchy, website navigation, product attribution and web components. Collaborate with PIM Analyst team to implement new content needs and requirements. Collaborate with Content Colleagues to ensure consistency across Agilent. Assist in the creation and entry of high-quality product descriptions, specifications, and other content. Submit and manage Service Desk tickets to support NPI / M&A needs and requirements.

Benefits

• eligibility for bonus, stock and benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees