Product Content Manager

Openly

22h • $93,600 - $156,000 • Remote

About The Position

Openly is seeking an experienced Product Content Manager to join our Marketing Team and serve as a critical connector between Marketing, Insurance Product, Business Development, and external partners. This role is ideal for a strong product writer with deep Property & Casualty (P&C) insurance expertise who can translate complex insurance concepts into clear, compelling content for diverse audiences.

As Product Content Manager, you will help define how our products are understood, differentiated, and adopted—ensuring agents, consumers, policyholders, and internal teams have the clarity and confidence they need to succeed. You’ll have the opportunity to shape foundational product messaging, influence go-to-market strategy, and build scalable content practices as Openly continues to grow. You’ll also play a key role in building the processes, systems, and workflows that enable product content to scale, driving consistency, clarity, and adoption across the organization.

Requirements

• 6+ years of experience in product content, product marketing, or insurance-focused writing roles.
• Deep knowledge of Property & Casualty insurance, with hands-on experience writing about coverage, underwriting, and insurance products (carrier, MGA, insurtech, or agency background preferred).
• Demonstrated experience building new content processes or systems from the ground up and driving adoption across multiple teams.
• Experience operationalizing content in a growing or evolving organization, including documentation, training, and ongoing process improvement.
• Proven ability to translate complex, technical insurance concepts into clear, persuasive content for both external and internal audiences.
• Strong writing and editing skills, with a portfolio or examples of insurance or product-focused content.
• Proven ability to influence without authority, aligning stakeholders around shared standards, timelines, and ways of working.
• Strong attention to detail with the ability to balance accuracy, compliance, and clarity.
• Strong project management skills, able to manage multiple content initiatives, timelines, and stakeholders simultaneously.
• Comfort operating with ambiguity and building structure where none exists.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Journalism, Insurance, or a related field preferred.

Responsibilities

• Own and evolve Openly’s product content strategy, ensuring insurance products are clearly, accurately, and compellingly represented across internal and external channels.
• Translate complex P&C insurance concepts (coverage, underwriting, eligibility, etc.) into accessible, differentiated messaging for independent agents, consumers, policyholders, and internal teams.
• Partner closely with cross-functional teams to develop product narratives, positioning, and value propositions that support growth and adoption.
• Lead content development for product launches and enhancements, ensuring messaging consistency and readiness across marketing, sales, and partner channels.
• Establish and implement standards, templates, and governance practices for product content creation and organization to ensure consistent adoption across teams.
• Create and manage core product content assets, including product overviews, coverage explainers, agent-facing collateral, FAQs, launch materials, and sales enablement resources.
• Maintain and optimize product content across digital channels, including website, lifecycle communications, and internal knowledge bases.
• Ensure all product content is accurate, compliant, and aligned with regulatory and legal requirements, partnering closely with internal reviewers.
• Monitor and analyze product content performance and qualitative feedback from agents, partners, and internal teams to inform messaging decisions, guide prioritization, and continuously improve clarity, usability, and effectiveness across channels.

Benefits

• Remote-First Culture - We supported #remotelife long before it was a given. We'll keep promoting it.
• Competitive Salary & Equity
• Comprehensive Medical, Dental, and Vision Plan Offerings
• Life and disability coverage including voluntary options
• Parental Leave - up to 8 weeks (320 hours) of paid parental leave based on meeting eligibility requirements
• (Birthing parents may be eligible for additional leave through STD)
• 401K Company Contribution - Openly contributes 3% of the employee's gross income, even if the employee does not contribute.
• Work-from-home stipend - We provide a $1,500 allowance to spend on setting up your home workplace
• Annual Professional Development Fund: Each employee has $2,000 in professional development (PD) funds to spend on activities or resources annually. We want each Openly employee to achieve personal and professional success and to feel supported, confident, and informed about improving their efficiency and productivity.
• Be Well Program - Employees receive $50 per month to use towards your overall well-being
• Paid Volunteer Service Hours
• Referral Program and Reward
• Depending on position, Employees generally are eligible for cash incentive compensation, including commissions for sales eligible roles. In all cases, eligibility for compensation and benefits is subject to applicable plan and policy terms in effect from time to time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level