Product & Content Marketing Lead (US)

WeWard • New York, NY

16d

About The Position

Hi there! 👋 🐼 About us WeWard is the app that rewards you for walking and turns everyday steps into real-life rewards, connections, & positive impact! Our mission is to help people move more, feel better, and make movement meaningful . Today, we are trusted by 25M+ users worldwide , with a fast-growing, international team and offices in Paris and New York . Our ambition is to build the world’s leading movement-and-rewards platform, scaling globally while using technology, data, and smart incentives to drive lasting behavior change and wellbeing at scale. 🎯 About the role Our Marketing team is growing, and we’re looking for a Product & Content Marketing Lead to help shape how millions of users understand, adopt, and engage with WeWard — by turning product features into clear value, strong narratives, and meaningful habits. You will report directly to Yves, our CEO and work closely with Product, Growth, Design, Data, and Brand/Comms teams to align product strategy, user insights, and storytelling into high-impact marketing initiatives.

Requirements

• 5+ years in impactful product marketing roles, crafting category-defining marketing strategies and campaigns
• A demonstrated experience in the mobile app industry, showcasing your ability to navigate and excel in this rapidly-evolving landscape
• An analytical mind, finding joy in leveraging data-driven insights to take strategic action
• A creative spirit, always bubbling with groundbreaking ideas.
• A startup soul, hungry to make an indelible mark on a dynamic team.

Responsibilities

• Showcase App Features Craft and execute innovative marketing strategies that clearly communicate our product’s features and benefits, across both existing users and prospect.
• Leverage customer insights, stay on top of market trends, and make the most of news cycles and trends to boost product adoption and success.
• Refine content and copy across all communication channels to create a timely and consistent narrative that attracts and retains users
• We’re counting on you to spark a walking frenzy with WeWard through data-informed, creative, and scalable marketing strategies that turn features into habits!
• Power External Comms Elevate and effectively position WeWard’s brand across multiple channels, including app stores and our website.
• Oversee social media and press communications by managing dedicated teams to ensure cohesive and impactful messaging that resonates with our audience.
• Forge visibility partnerships, participate in events, and seek award opportunities to solidify our market positioning.
• Your mission is to propel WeWard to the top spot as the world’s favorite walking app!
• Creative spirit : Bring bold, out-of-the-box thinking to continuously refresh WeWard’s storytelling and creative direction in a highly competitive, fast-moving market.
• Set a creative bar that combines originality with performance, crafting narratives that stand out, resonate emotionally, and convert attention into action .
• Act as a creative sparring partner to product, design, and growth teams to push ideas further and unlock new angles of engagement.
• Your role demands that you push the boundaries to develop persuasive narratives that not only stand out in a crowded market but also connect emotionally with users, encouraging them to engage more deeply with our app.
• User empathy : Meticulously analyzing user feedback, market trends, and engagement metrics is key to inform and refine marketing strategies.
• Your ability to put yourself in our users’ shoes will guide you in crafting relevant and impactful marketing materials that make users feel valued and motivated.
• People nurturing Lead and mentor a talented and gritty team of 4, including 3 in Community Management and 1 in Press/Comms
• Hire, train, and develop a high-performing product marketing team

Benefits

• Top tier earnings : dive into a role offering a competitive salary range, with bonuses and stock options
• Health insurance fully covered with Aetna (including Dental and Vision)
• Global work culture : at least one visit per year to get chances to work from our stylish Paris office
• Work-Life balance : work remotely up to 2 days per week
• 25 days of PTO + federal holidays
• Commuter benefits : we utilize pre tax dollars that are deducted directly from your paycheck, allowing you to get to work with a little less effort
• 401k Plan : with a 2% employer match, 2 years graded vesting

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed