Product & Brand Marketing Manager

DataOne Software•Haverhill, MA

6d•$110,000 - $130,000•Hybrid

About The Position

We are seeking an experienced Product & Brand Marketing Manager to lead our product positioning, strengthen our brand narrative, and expand our market presence. In this role, you will translate our product capabilities and strategy into clear, compelling messaging that builds awareness, establishes expertise, and drives long-term business growth. You will work at the intersection of Product, Sales, and Marketing, ensuring that our solutions are effectively communicated to the market and resonate with target customers. This is a high-impact strategic role. The ideal candidate combines strong market research skills, strategic leadership, and exceptional storytelling ability to transform complex product capabilities into clear value propositions. Success in this role requires close collaboration and shared goals with our Digital Marketing Manager and team. This role will report directly to the President and provide strategic recommendations to senior leadership.

Requirements

7+ years of marketing experience, preferably in a small or growing B2B SaaS or technology company
Proven experience in product marketing
Experience shaping and evolving brand strategy (not just executing campaigns)
Experience collaborating with digital marketing and demand generation teams
Strong track record of working cross-functionally with Product and Sales teams
Exceptional written and verbal communication skills
Superb product storytelling abilities
Experience using analytics to inform brand marketing decisions
Solid experience leading and managing others
Confidence in presenting well-reasoned ideas to leadership
Familiarity with marketing automation (HubSpot), CRM (Salesforce), and analytics tools
Ability to prioritize and execute in a fast-paced environment
Creative problem-solving skills
Bachelor’s degree (or higher) in Marketing preferred

Nice To Haves

Event marketing or industry engagement experience preferred
Enthusiasm for engaging with customers and partners at industry events
Strategic thinker who can connect product strategy, market opportunity, and revenue growth

Responsibilities

Partner with Product teams to develop and refine our product value proposition
Translate technical product capabilities into clear, compelling customer narratives
Lead the go-to-market Marketing strategy for new product features and releases
Align messaging and plans with Product, Sales, and Digital Marketing teams
Analyze the competitive landscape to inform product differentiation strategy
Research and identify market segments, buyer personas, and industry trends
Gather customer insights to strengthen messaging and positioning
Develop product- and brand-focused marketing content
Create sales content (one-pagers, pitch decks, feature briefs, and FAQs)
Shape and refine the company’s brand narrative and voice
Design and lead brand awareness initiatives
Improve brand messaging throughout the customer journey
Partner with Digital Marketing to ensure alignment of brand strategy with demand generation efforts
Create and maintain brand guidelines
Establish efficient processes to support product and brand marketing activities
Identify and manage participation in relevant industry conferences and events
Own event strategy, messaging, and representation
Represent the company confidently at events
Collaborate with Digital Marketing on pre- and post-event promotion and follow-up
Measure and evaluate event ROI with the Digital Marketing team
Partner with Digital Marketing to ensure digital strategy (Website performance, email marketing, SEO, SEM initiatives, etc.) are aligned with business goals
Contribute to developing performance dashboards and reports
Utilize data analytics to refine product positioning and optimize campaign performance