Product Analyst
About The Position
EXL is seeking a motivated professional to join the Product Analytics team within a leading bank. Analyst must have expertise in Adobe Experience Platform (Adobe Analytics/Adobe Customer Journey Analysis/Adobe Target) with a proven record of turning data-driven insights into conversion rates. As a leader, analyst must perform user behavior deep dives, perform conversion journey funnel analysis to identify bottlenecks and provide recommendations to client about increasing the overall user engagement and reducing the drop-off rates. Candidate must be proficient in designing and building KPI scorecards and interactive dashboards to track product and performance metrics in Power BI/Tableau. Must have implemented and analyzed A/B and MVT Test. As a lead the senior analyst will Partner with Product Managers to define success metrics and measure the impact of new features and initiatives. This role requires critical thinking and product analytics savviness to work in a fast-paced environment.
Requirements
- Expertise in Adobe Experience Platform (Adobe Analytics/Adobe Customer Journey Analysis/Adobe Target)
- Proven record of turning data-driven insights into conversion rates
- Proficient in designing and building KPI scorecards and interactive dashboards to track product and performance metrics in Power BI/Tableau
- Must have implemented and analyzed A/B and MVT Test
- Critical thinking and product analytics savviness
Responsibilities
- Perform user behavior deep dives
- Perform conversion journey funnel analysis to identify bottlenecks
- Provide recommendations to client about increasing the overall user engagement and reducing the drop-off rates
- Design and build KPI scorecards and interactive dashboards to track product and performance metrics in Power BI/Tableau
- Implement and analyze A/B and MVT Test
- Partner with Product Managers to define success metrics and measure the impact of new features and initiatives
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
