Product Analyst (Digital Advertising)

Sensor Tower•Boston, MA

10d•$70,000 - $77,000

About The Position

As an Analyst dedicated to Sensor Tower’s Digital Advertising Products, you are responsible for representing the quality of our data and the underlying methodology both internally and externally. You will need to understand how our panel data is extrapolated to represent the population, address inquiries, identify opportunities to improve our projections, and estimate the impact of these improvements. In this role, you’ll step into a highly impactful position where your insights will shape how clients and internal teams understand our industry-leading advertising data. You will become an expert in our advertising product data with a focus on Social Media and Mobile App advertising. You will support the organization by answering questions about our advertising product methodology and maintaining relevant internal documentation. You will support the Account Management team by investigating and internally responding to customer inquiries focused on the quality of our proprietary advertising dataset. You will continuously analyze our advertising data, looking for ways to improve the accuracy of our ad spend projections. You will collaborate closely with the Product team to influence improvements to our ad spend projection methodology.

Requirements

You have a proven track record in analytics with a focus on digital advertising.
You have experience working with advertising on mobile app ad networks.
You have an entrepreneurial mindset with the ability to succeed in a fast-paced environment.
Proficiency with SQL or Python.

Responsibilities

Representing the quality of our data and the underlying methodology both internally and externally.
Understand how our panel data is extrapolated to represent the population
Address inquiries
Identify opportunities to improve our projections
Estimate the impact of these improvements
Become an expert in our advertising product data with a focus on Social Media and Mobile App advertising.
Support the organization by answering questions about our advertising product methodology and maintaining relevant internal documentation.
Support the Account Management team by investigating and internally responding to customer inquiries focused on the quality of our proprietary advertising dataset.
Continuously analyze our advertising data, looking for ways to improve the accuracy of our ad spend projections.
Collaborate closely with the Product team to influence improvements to our ad spend projection methodology.