Digital Advertising Manager

Anderson Business Advisors • Winchester, NV

6d • $80,000 - $90,000 • Hybrid

About The Position

We are seeking an experienced Paid Advertising Marketing Manager to lead, manage, and optimize paid advertising campaigns with a strong focus on lead generation. The Paid Advertising Marketing Manager will play a key role in planning, executing, and optimizing high-impact campaigns to generate qualified leads and increase conversions. This position requires a seasoned professional with 5+ years of experience who understands the nuances of digital advertising and has a portfolio demonstrating successful digital advertising campaigns, targeting specific audiences, allocating budgets, and implementing advanced strategies to consistently achieve ambitious lead-generation goals.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience managing high-performing paid advertising campaigns across Meta, Google, YouTube, and LinkedIn.
• Demonstrated experience managing and optimizing large-scale advertising budgets of $5M+ annually, ensuring efficient allocation and maximum ROI across multiple platforms.
• Proven track record of generating 10,000+ qualified leads per month consistently through paid advertising.
• Strong expertise in audience segmentation, targeting, and campaign optimization.
• Proficiency in tools like Google Ads Manager, Meta Ads Manager, LinkedIn Campaign Manager, and YouTube Ads.
• Analytical mindset with experience in platforms like Google Analytics, SalesFroce, and other reporting tools.
• Excellent organizational, communication, and time-management skills.
• Ability to work independently and thrive in a fast-paced environment.

Nice To Haves

• Experience in the financial services, legal, or real estate industries.
• Familiarity with marketing automation tools and CRM systems.
• Demonstrated success in scaling ad campaigns while maintaining lead quality.

Responsibilities

• Targeting Audiences
• Conduct audience research and segmentation to identify high-quality leads across multiple platforms.
• Leverage data and analytics tools to refine targeting strategies and ensure the most effective ad placements.
• Build new campaigns in digital ad platforms using a variety of targeting and segmentation strategies, including demographic, behaviorial, retargeting, lookalike audiences, and custom lists.
• Creating & Managing Campaigns
• Own the strategy and execution of paid campaigns across Meta (Facebook/Instagram), Google Ads, YouTube Ads, and LinkedIn, focusing on lead generation and ROI maximization.
• Work with content and creative team to develop high-converting ad copy, engaging visuals, and video content that align with audience interests and company objectives.
• Build a comprehensive content and campaign calendar to manage launches and ensure timely execution.
• Optimizing Campaign Performance
• Monitor performance and adjust campaigns daily to optimize lead flow and conversion.
• Use advanced optimization techniques such as bid management, creative testing, and audience segmentation to enhance ROI.
• Analyze campaign performance metrics and create actionable recommendations for continuous improvement.
• Budget Management & Allocation
• Strategically allocate and manage advertising budgets across platforms to maximize lead generation while ensuring cost efficiency.
• Track ad spend, provide accurate financial forecasts, and report performance metrics to stakeholders.
• Adjust budget allocations dynamically based on campaign performance to maintain optimal results.
• A/B Testing & Campaign Refinement
• Implement rigorous A/B testing to refine messaging, creative, audience targeting, and landing page effectiveness.
• Evaluate test results and apply insights to continuously improve campaign performance.
• Platform Expertise & Strategic Oversight
• Stay ahead of platform updates, algorithm changes, and industry trends to maintain a competitive edge.
• Ensure consistency in brand messaging across all paid channels.
• Develop best practices and mentor junior marketing team members on advertising strategies.

Benefits

• Embrace flexibility with a hybrid work schedule, balancing remote and in-office work seamlessly.
• Kickstart your journey with a robust onboarding program that equips you with in-depth knowledge about our organization, services, and products.
• Prioritize your health with comprehensive medical, dental, vision, and short-term disability coverage—all provided at no cost to you.
• Plan for the future with a 401(k) matching program, starting at 4% after just 3 months of employment.
• Recharge and rejuvenate with generous paid time off, including 16 days in the first year and 21 days after one year of employment, in addition to 8 paid company holidays.
• Stay active with a $35 monthly gym membership subsidy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees